Louis Vuitton PR Manager - Corporate, Art & Culture

Louis Vuitton, a prestigious entity within the LVMH conglomerate, is renowned for its unparalleled craftsmanship and innovative spirit. As a leader in the luxury fashion industry, Louis Vuitton offers a dynamic environment where creativity and excellence are at the forefront of its operations.

1. Develop and execute corporate PR strategies aligned with business objectives.
2. Craft compelling narratives that communicate brand philosophy and values.
3. Lead press releases, media pitches, and issue/crisis communications.
4. Partner with cross-functional teams to elevate brand reputation and engagement.
5. Safeguard brand image through proactive risk assessment and mitigation strategies.
6. Monitor media coverage and public sentiment, delivering timely insights to leadership.
7. Align communication efforts with executive and corporate priorities.
8. Drive legitimacy and planning for LV Korea’s CSR programs.
9. Build and maintain strong relationships with key media, influencers, and journalists.
10. Serve as a spokesperson for Corporate, Art & Culture matters.
11. Secure high-impact media coverage across print, digital, and broadcast platforms.
12. Manage the corporate PR agency for effective media interactions.
13. Enhance Art & Culture PR initiatives to reinforce brand identity and cultural relevance.
14. Develop key exhibitions and artistic collaborations in alignment with HQ and Fondation Louis Vuitton.
15. Strengthen visibility of Fondation Louis Vuitton and Espace Louis Vuitton exhibitions.
16. Enrich the Art & Culture program to generate PR exposure in collaboration with press, celebrities, and influencers.
17. Create compelling content and maintain strong relationships with local artists.
18. Develop and implement strategic PR for the Home Collection, Artycapucines, and Art of Travel.
19. Strengthen storytelling and visibility through targeted collaborations and narratives.
20. Support communication for sport partnerships, including Trophy Trunks.
21. Host key media for international and local press events.
22. Manage the coordination and launch of Louis Vuitton publications.
23. Improve PR strategy for Louis Vuitton’s culinary community and hospitality experiences.
24. Drive consistent media exposure and storytelling to build customer engagement.
25. Activate culinary and cultural programs reflecting the Maison’s creative spirit.

1. Bachelor’s degree or higher in Communications, Public Relations, Journalism, or a related field preferred.

1. Excellent verbal and written communication skills.
2. Strong interpersonal and relationship-building skills.
3. Highly organized and detail-oriented.
4. Calm under pressure and solution-driven.
5. Fluent in written and verbal English.

Proven experience of over 10 years in Corporate / Art & Culture PR, preferably within the retail or luxury industries.

Bachelor’s degree or higher in Communications, Public Relations, Journalism, or a related field preferred.

Louis Vuitton offers a comprehensive benefits package, including opportunities for career advancement within the LVMH group.

Louis Vuitton fosters a culture of innovation and excellence, encouraging employees to push boundaries and redefine the luxury experience. The workplace is collaborative, dynamic, and driven by a shared passion for creativity.