Louis Vuitton PR Manager - Corporate, Art & Culture
Louis Vuitton, a prestigious entity within the LVMH conglomerate, is renowned for its unparalleled craftsmanship and innovative spirit. As a leader in the luxury fashion industry, Louis Vuitton offers a dynamic environment where creativity and excellence are at the forefront of its operations.
- Develop and execute corporate PR strategies aligned with business objectives.
- Craft compelling narratives that communicate brand philosophy and values.
- Lead press releases, media pitches, and issue/crisis communications.
- Partner with cross-functional teams to elevate brand reputation and engagement.
- Safeguard brand image through proactive risk assessment and mitigation strategies.
- Monitor media coverage and public sentiment, delivering timely insights to leadership.
- Align communication efforts with executive and corporate priorities.
- Drive legitimacy and planning for LV Korea’s CSR programs.
- Build and maintain strong relationships with key media, influencers, and journalists.
- Serve as a spokesperson for Corporate, Art & Culture matters.
- Secure high-impact media coverage across print, digital, and broadcast platforms.
- Manage the corporate PR agency for effective media interactions.
- Enhance Art & Culture PR initiatives to reinforce brand identity and cultural relevance.
- Develop key exhibitions and artistic collaborations in alignment with HQ and Fondation Louis Vuitton.
- Strengthen visibility of Fondation Louis Vuitton and Espace Louis Vuitton exhibitions.
- Enrich the Art & Culture program to generate PR exposure in collaboration with press, celebrities, and influencers.
- Create compelling content and maintain strong relationships with local artists.
- Develop and implement strategic PR for the Home Collection, Artycapucines, and Art of Travel.
- Strengthen storytelling and visibility through targeted collaborations and narratives.
- Support communication for sport partnerships, including Trophy Trunks.
- Host key media for international and local press events.
- Manage the coordination and launch of Louis Vuitton publications.
- Improve PR strategy for Louis Vuitton’s culinary community and hospitality experiences.
- Drive consistent media exposure and storytelling to build customer engagement.
- Activate culinary and cultural programs reflecting the Maison’s creative spirit.
- Bachelor’s degree or higher in Communications, Public Relations, Journalism, or a related field preferred.
- Excellent verbal and written communication skills.
- Strong interpersonal and relationship-building skills.
- Highly organized and detail-oriented.
- Calm under pressure and solution-driven.
- Fluent in written and verbal English.
Proven experience of over 10 years in Corporate / Art & Culture PR, preferably within the retail or luxury industries.
Bachelor’s degree or higher in Communications, Public Relations, Journalism, or a related field preferred.
Louis Vuitton offers a comprehensive benefits package, including opportunities for career advancement within the LVMH group.
Louis Vuitton fosters a culture of innovation and excellence, encouraging employees to push boundaries and redefine the luxury experience. The workplace is collaborative, dynamic, and driven by a shared passion for creativity.


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