Louis Vuitton CRM Marketing Manager

Paris • France

Saturday, March 29, 2025

Louis Vuitton, a prestigious brand under the LVMH conglomerate, is renowned for its commitment to excellence, diversity, and professional equality. With a legacy dating back to 1854, Louis Vuitton continues to redefine luxury through innovation and craftsmanship, offering employees a journey filled with passion and ambition.

1. Adapt and implement the CRM marketing strategy for the EMEA region based on local priorities and stock levels.
2. Analyze local trends and develop direct marketing CRM action plans.
3. Manage multichannel marketing campaigns to enhance customer engagement.
4. Monitor campaign performance and adjust strategies as necessary.
5. Collaborate with digital, merchandising, and retail teams to ensure a cohesive customer experience.
6. Develop and implement a personalized CRM strategy with global teams.
7. Collect and analyze customer data to refine targeting and communication.
8. Use CRM analytics tools to track customer behavior and identify improvement opportunities.
9. Provide functional leadership to country correspondents across eight regions.
10. Prepare weekly and monthly reports on marketing campaign performance.
11. Ensure smooth communication among CRM stakeholders and sales advisors.

1. Bachelor's degree in Marketing, Communication, or Digital fields.
2. 5 to 8 years of experience in CRM, relationship marketing, or project management in a multichannel environment.

1. Strong analytical skills with the ability to interpret complex data.
2. Proficiency in digital marketing tools and CRM systems, particularly Salesforce Marketing Cloud.
3. Ability to work in a team and manage multicultural environments.
4. Fluency in French and English, both written and spoken.

A minimum of 5 years of significant experience in relationship marketing, customer loyalty, or CRM project management within a multichannel environment is required.

Bachelor's degree in Marketing, Communication, or Digital fields.

Louis Vuitton offers a hybrid working mode and is committed to fostering diversity and professional equality.

Louis Vuitton's workplace culture is defined by a spirit of innovation, exploration, and audacity. Employees are encouraged to embark on a professional journey that is both emotionally and intellectually rewarding, contributing to the brand's legacy of excellence.