Loro Piana Marketing Manager

New York • USA

Saturday, September 13, 2025

Loro Piana, a prestigious Italian luxury brand, is celebrated for its commitment to exceptional quality, timeless elegance, and masterful craftsmanship. As part of the esteemed LVMH group, Loro Piana is dedicated to sourcing the finest natural fibers and transforming them into products that epitomize the art of living. The brand offers a dynamic and rewarding work environment that fosters growth and values employee well-being.

1. Develop and implement integrated marketing strategies aligned with Loro Piana's global brand vision and business goals.
2. Ensure brand consistency across all marketing materials, including event collateral and messaging.
3. Maintain a deep understanding of the Loro Piana brand DNA and effectively communicate it to internal and external stakeholders.
4. Work cross-functionally with internal teams to set project goals and coordinate project needs.
5. Lead the planning, execution, and management of all brand events, including product launches and store openings.
6. Develop event concepts, budgets, and timelines in coordination with the Milan HQ team.
7. Manage vendor relationships and negotiate contracts in collaboration with the Procurement team.
8. Oversee on-site event management and logistics.
9. Analyze event ROI and make recommendations for future improvements.
10. Lead, mentor, and develop a shared Marketing Coordinator.
11. Conduct market research to identify trends, consumer insights, and competitive activities.
12. Analyze market data to inform marketing strategies and optimize performance.

1. 6-8 years of experience in marketing and/or events, with significant experience in the luxury retail sector.
2. Proven track record of developing and executing successful marketing strategies.
3. Strong understanding of the luxury market and consumer behavior.
4. Experience managing and developing a team.
5. Demonstrated experience in planning and executing high-end events.

1. Excellent organizational skills and attention to detail.
2. Exceptional written and verbal communication skills.
3. Ability to work effectively in a fast-paced, dynamic environment.
4. Passion for the Loro Piana brand and its values.

Minimum 10 years of experience in marketing and/or events, with a significant portion in the luxury retail sector.

Salary range of $105,000.00 to $120,000.00 USD per year, with potential for adjustment based on experience.

Comprehensive benefits package including medical, dental, and vision coverage, fertility support, adoption and surrogacy reimbursement, tuition reimbursement, 401K match, and Headspace mental health support. Employees also enjoy a generous product discount and exclusive LVMH discounts.

Loro Piana fosters an inclusive culture where diversity is valued and employees feel a sense of belonging. The company is committed to equitable recruiting efforts and continuously assesses its employee and candidate populations to ensure inclusivity.