Loro Piana Marketing Manager

Loro Piana, a distinguished Italian luxury brand, is celebrated for its commitment to unparalleled quality, timeless elegance, and exquisite craftsmanship. As part of the esteemed LVMH group, Loro Piana has been a beacon of luxury for six generations, dedicated to sourcing the finest natural fibers and transforming them into exceptional products that embody the art of living.

1. Develop and implement integrated marketing strategies aligned with Loro Piana's global brand vision and business goals.
2. Ensure brand consistency across all marketing materials, including event collateral and messaging.
3. Maintain a deep understanding of the Loro Piana brand DNA and effectively communicate it to internal and external stakeholders.
4. Work cross-functionally with internal teams to set project goals and coordinate project needs.
5. Develop and manage brand guidelines.
6. Lead the planning, execution, and management of all brand events, including product launches and store openings.
7. Coordinate with the Milan HQ team to develop event concepts, budgets, and timelines.
8. Manage vendor relationships and negotiate contracts in collaboration with the Procurement team.
9. Ensure all events are executed flawlessly and in alignment with Loro Piana's brand standards.
10. Oversee on-site event management and logistics.
11. Analyze event ROI and make recommendations for future improvements.
12. Lead, mentor, and develop a shared Marketing Coordinator.
13. Foster a collaborative and innovative work environment.
14. Manage the marketing budget effectively.
15. Conduct market research to identify trends, consumer insights, and competitive activities.
16. Analyze market data to inform marketing strategies and optimize performance.

1. Minimum 5 years of experience in marketing and/or events, with a significant portion in the luxury retail sector.
2. Proven track record of developing and executing successful marketing strategies.
3. Strong understanding of the luxury market and consumer behavior.
4. Experience managing and developing a team.
5. Demonstrated experience in planning and executing high-end events, including managing budgets, vendors, and logistics.

1. Excellent organizational skills and attention to detail.
2. Exceptional written and verbal communication skills.
3. Ability to work effectively in a fast-paced, dynamic environment.
4. Passion for the Loro Piana brand and its values.

Minimum 5 years of experience in marketing and/or events, particularly within the luxury retail sector.

Salary range of $105,000.00 to $120,000.00 USD per year, with potential for variation based on experience and qualifications.

Comprehensive benefits package including medical, dental, and vision coverage, fertility support, adoption and surrogacy reimbursement, tuition reimbursement, 401K match, Headspace mental health support, generous product discount, and exclusive LVMH discounts.

Loro Piana fosters a supportive and rewarding work environment that values employee well-being and growth. The company is committed to creating a culture of inclusion, ensuring diverse identities and perspectives are valued and can thrive.