Loro Piana EMEA Public Relations Manager

Milan • Italy

Tuesday, June 17, 2025

Loro Piana, a distinguished name in the luxury fashion industry, is renowned for its exceptional craftsmanship and timeless elegance. As part of the esteemed LVMH Group, Loro Piana benefits from the conglomerate's global reach and resources, while maintaining its unique heritage and commitment to quality. The brand offers a dynamic and sophisticated work environment, fostering innovation and excellence.

1. Develop and implement a comprehensive PR strategy that aligns with Loro Piana's global vision while resonating locally across EMEA markets.
2. Strengthen relationships with high-tier fashion editors, luxury lifestyle journalists, stylists, influencers, and industry leaders.
3. Coordinate the creation of all press materials including press releases, media kits, interviews, and editorial content ensuring they adhere to Loro Piana’s standards.
4. Collaborate with the HQ events team to plan and implement exclusive events that reflect the brand’s heritage in craftsmanship and underscore its commitment to quality.
5. Monitor media trends to position Loro Piana at the forefront of the luxury conversation within both traditional outlets and digital platforms.
6. Handle crisis communications specific to EMEA regions proactively and reactively safeguarding the brand image.

1. Solid experience in PR within the luxury industry
2. Fluent in English; proficiency in French is advantageous
3. Proven ability to handle budgets, project plans, and large-scale press events
4. Consistent experience in leading multiple projects simultaneously

1. Excellent communication and social skills
2. Confident presenter and communicator
3. Proven writing skills including copywriting
4. Deep knowledge of the global fashion landscape
5. Demonstrated leadership and people development skills
6. Exceptional problem-resolution skills

Minimum 10 years of experience in public relations within the luxury industry.

The position offers opportunities for international travel, engagement with high-profile industry events, and the chance to work within a leading luxury fashion house.

Loro Piana fosters a culture of excellence, innovation, and collaboration, encouraging employees to contribute to the brand's legacy of luxury and quality. The company values diversity and creativity, providing a supportive environment for professional growth and development.