Loro Piana EMEA Public Relations Manager

Milan • Italy

Tuesday, June 17, 2025

Loro Piana, a distinguished name in the luxury fashion industry, is renowned for its exquisite craftsmanship and timeless elegance. As part of the esteemed LVMH group, Loro Piana benefits from the conglomerate's global reach and commitment to excellence, making it an employer of choice for those seeking to make a significant impact in the luxury sector.

1. Develop and implement a comprehensive PR strategy that aligns with Loro Piana's global vision while resonating locally across EMEA markets.
2. Strengthen relationships with high-tier fashion editors, luxury lifestyle journalists, stylists, influencers, and industry leaders.
3. Coordinate the creation of all press materials including press releases, media kits, interviews, and editorial content ensuring they adhere to Loro Piana’s standards.
4. Collaborate with the HQ events team to plan and implement exclusive events that reflect the brand’s heritage in craftsmanship and underscore its commitment to quality.
5. Monitor media trends to position Loro Piana at the forefront of the luxury conversation within both traditional outlets and digital platforms.
6. Handle crisis communications specific to EMEA regions proactively and reactively safeguarding the brand image.

1. Solid experience in PR within the luxury industry
2. Fluent in English; proficiency in French is a plus
3. Proven ability to handle budgets, project plans, and large-scale press events
4. Consistent experience in leading multiple projects simultaneously
5. Excellent communication and social skills
6. Confident presenter and communicator, proven writing skills including copywriting
7. Deep knowledge of the global fashion landscape
8. Demonstrated leadership and people development skills
9. Ability to travel internationally for programs and events
10. Exceptional problem-resolution skills

1. Strategic planning and implementation
2. Media relations and networking
3. Event coordination and management
4. Crisis communication handling
5. Content creation and copywriting
6. Leadership and team development
7. Budget management
8. Multilingual communication

Minimum of 10 years in public relations within the luxury industry.

The role offers a hybrid working model, allowing flexibility between office and remote work, along with opportunities for international travel and career advancement within the LVMH group.

Loro Piana fosters a culture of excellence, innovation, and collaboration, deeply rooted in its heritage of luxury and craftsmanship. Employees are encouraged to contribute to the brand's legacy while enjoying a supportive and dynamic work environment.