Loro Piana EMEA Public Relations Manager

Milan • Italy

Thursday, March 27, 2025

Loro Piana, a distinguished name in the luxury fashion industry, is renowned for its exceptional craftsmanship and dedication to quality. As part of the esteemed LVMH Group, Loro Piana benefits from the conglomerate's extensive resources and global influence, offering unparalleled opportunities for growth and innovation within the fashion and leather goods sector.

1. Develop and implement a comprehensive PR strategy that aligns with Loro Piana's global vision while resonating locally across EMEA markets.
2. Strengthen relationships with high-tier fashion editors, luxury lifestyle journalists, stylists, influencers, and industry leaders.
3. Coordinate the creation of all press materials including press releases, media kits, interviews, and editorial content ensuring they adhere to Loro Piana’s standards.
4. Collaborate with the HQ events team to plan and implement exclusive events that reflect the brand’s heritage in craftsmanship and underscore its commitment to quality.
5. Monitor media trends to position Loro Piana at the forefront of the luxury conversation within both traditional outlets and digital platforms.
6. Handle crisis communications specific to EMEA regions proactively and reactively safeguarding the brand image.

1. Solid experience in PR within the luxury industry
2. Fluent in English; French is a plus
3. Proven ability to handle budgets, project plans, and large-scale press events
4. Consistent experience in leading multiple projects simultaneously
5. Demonstrated leadership and people development skills

1. Excellent communication and social skills
2. Confident presenter and communicator
3. Proven writing skills including copywriting
4. Deep knowledge of the global fashion landscape
5. Exceptional problem-resolution skills
6. Ability to travel internationally for programs and events

Minimum 10 years of experience in public relations within the luxury fashion industry.

The role offers a hybrid working model, providing flexibility and a dynamic work environment.

Loro Piana fosters a culture of excellence and innovation, deeply rooted in its heritage of craftsmanship. As part of the LVMH Group, the company embraces diversity and encourages professional growth, offering a collaborative and inspiring workplace.