Loro Piana Digital Projects Specialist

Milan • Italy

Monday, May 26, 2025

Loro Piana, a distinguished name in the luxury fashion industry, is renowned for its exquisite craftsmanship and timeless elegance. As part of the esteemed LVMH group, Loro Piana benefits from the conglomerate's vast resources and global reach, offering unparalleled opportunities for growth and innovation. The brand is committed to maintaining its heritage while embracing modernity, making it a dynamic and inspiring place to work.

1. Implement the E-Commerce Content Management strategy, engaging all key departments to ensure aligned and prioritized action plans.
2. Define and evolve the Content Governance operating model, including workflows, roles, tools, and approval processes for content localization and publication.
3. Oversee and coordinate all content-related project streams, ensuring strategic alignment and narrative consistency.
4. Develop and enhance digital Content adaptation, setting technical guidelines and editorial standards for the E-Commerce platform.
5. Ensure all digital content is SEO-optimized by implementing best practices for on-page SEO, keyword strategy, metadata, and structured content.
6. Support the implementation and optimization of content management platforms, partnering closely with IT, Merchandising, and digital teams.
7. Collaborate with CRM and Digital Marketing to develop personalized strategies across customer journeys.
8. Coordinate the E-Commerce editorial planning and storytelling in collaboration with communication teams.
9. Conduct competitive benchmarking and trend analysis to propose innovative formats, platforms, and approaches to elevate content performance.
10. Lead the upskilling and development of content teams across geographies, fostering a collaborative, cross-functional global content community.

1. Master’s Degree in Communications, Marketing, Business, or related fields
2. 3+ years of experience in Content Management roles, preferably within the luxury or fashion sector
3. Proven track record in defining and executing multi-channel content strategies

1. Strong skills in storytelling, UX writing, and digital branding
2. Excellent organizational and leadership capabilities
3. Creative, proactive, and improvement-oriented mindset
4. Fluent in English and Italian; proficiency in other languages is a plus

Minimum of 3 years in Content Management roles, with strong exposure to digital storytelling and brand communication.

Master’s Degree in Communications, Marketing, Business, or related fields

Loro Piana offers a competitive benefits package, including opportunities for professional development and career advancement within a prestigious global brand.

Loro Piana fosters a culture of excellence and innovation, where creativity and collaboration are highly valued. The brand is dedicated to sustainability and quality, providing a supportive environment that encourages professional growth and personal fulfillment.