Longines International Digital Media Specialist

Saint-Imier • Switzerland

Wednesday, January 29, 2025

Longines, renowned for the elegance of its timepieces, is a distinguished member of the Swatch Group Ltd, the preeminent global manufacturer of horological products. Established in Saint-Imier, Switzerland since 1832, Longines embodies a rich heritage of tradition, elegance, and performance. With a storied legacy as the Official Timekeeper of World Championships and a trusted partner of international sports federations, Longines has forged enduring connections with the world of sport.

1. Develop international media strategies aligned with brand objectives and market trends.
2. Plan, execute, and monitor digital media campaigns across platforms such as social media, display advertising, and CTV.
3. Coordinate with internal teams and markets for the visual planning of global digital media campaigns.
4. Track, monitor, and optimize media campaign performance against KPIs, evaluating results and adjusting strategies and budgets accordingly.
5. Produce bi-weekly, monthly, and quarterly reports with strategic recommendations.
6. Collaborate with Longines’ international teams to coordinate global and local media campaigns.
7. Work with marketing teams on creating advertising copy and developing digital assets to ensure consistent and impactful messaging.
8. Manage relationships with agencies and third-party vendors supporting Longines’ paid marketing efforts.
9. Conduct market research and audience analysis to inform media planning decisions.
10. Stay abreast of the latest industry trends, emerging media channels, and best practices.

1. 5+ years of experience in digital media planning.
2. Proven track record of successful media campaigns for luxury or prestige brands.
3. Excellent analytical skills with the ability to interpret complex data and a strong understanding of KPIs and metrics.
4. Strong negotiation and communication skills.
5. Creative thinker with the ability to develop innovative media solutions.
6. Proficiency in media planning tools and software.
7. Experience in managing paid media budgets on a global level.
8. Extensive knowledge and understanding of technology and digital trends.

1. Team player able to thrive in a fast-paced environment with multiple projects and quick turnarounds.
2. Autonomous and flexible.
3. Organized and able to manage priorities.
4. Conscientious with good resistance to stress.
5. Customer-oriented.

A minimum of 5 years in digital media planning, with a proven track record in luxury or prestige brands.

Competitive benefits package including opportunities for professional growth within a prestigious brand.

Longines fosters a culture of elegance and precision, deeply rooted in its Swiss heritage. The workplace environment is collaborative, innovative, and driven by a passion for excellence in horology and luxury branding.