Longines Digital Marketing and PR Coordinator

Eindhoven • Netherlands

Friday, February 14, 2025

Longines, a distinguished brand under the umbrella of the Swatch Group, has epitomized elegance, tradition, and horological craftsmanship for over 190 years. The Swatch Group, a global leader in the watchmaking industry, operates its Netherlands division from Eindhoven, serving as the sales organization for renowned Swiss watch brands including Swatch, Omega, Longines, Tissot, Hamilton, Certina, Rado, and Balmain. Longines continues to uphold its core values of elegance and timeless design, with a strong association with equestrian sports and skiing, embodied by its slogan 'Elegance is an attitude.'

1. Manage the digital marketing budget and planning.
2. Enhance digital visibility through SEO and SEA strategies.
3. Increase brand awareness.
4. Develop and execute social media campaigns on platforms such as Instagram, Facebook, and TikTok.
5. Formulate digital marketing and communication strategies.
6. Conduct market research.
7. Maintain relationships with media, PR agencies, stylists, and editors.
8. Monitor industry trends and developments to capitalize on opportunities.
9. Adhere to embargo dates.
10. Organize press events and draft press releases.
11. Oversee PR activities including newsletters, visuals, and POS materials.
12. Coordinate events from guest list creation to event execution.

1. Bachelor's degree in Digital Marketing and PR or related field.
2. 3 to 5 years of experience in a similar role.
3. Experience with luxury high-end products is preferred.
4. Possession of a valid driver's license and access to a vehicle.
5. Fluency in Dutch and English, both written and spoken.

1. Self-starter with a proactive attitude.
2. Flexible team player.
3. Proficiency in Microsoft Office and CRM systems.
4. Knowledge of SAP is an advantage.
5. Expertise in SEO and SEA.

3 to 5 years of experience in a similar role, preferably within the luxury high-end product sector.

Bachelor's degree in Digital Marketing and PR or related field.

Competitive salary commensurate with experience.

The position offers 26 vacation days, a robust pension plan, and a complimentary watch of choice.

Longines fosters a collaborative and supportive team environment within an international setting. The role is based in Eindhoven, with no hybrid work option, offering opportunities for professional growth in the luxury watch market.