Longines Digital Marketing and PR Coordinator

Eindhoven • Netherlands

Friday, February 21, 2025

Longines, a distinguished brand under the Swatch Group umbrella, epitomizes elegance, tradition, and horological craftsmanship. With a legacy spanning over 190 years, Longines is renowned for its timeless designs and enduring association with equestrian sports and skiing. The Swatch Group, a global leader in watchmaking, encompasses prestigious brands such as Omega, Tissot, and Rado, and operates a robust sales organization in the Netherlands from its Eindhoven headquarters.

1. Manage the digital marketing budget and planning.
2. Enhance digital visibility through SEO and SEA strategies.
3. Increase brand awareness.
4. Develop and execute social media campaigns on platforms like Instagram, Facebook, and TikTok.
5. Formulate digital marketing and communication strategies.
6. Conduct market research.
7. Maintain relationships with media, PR agencies, stylists, and editors.
8. Monitor industry trends and developments to capitalize on them.
9. Adhere to embargo dates.
10. Organize press events and draft press releases.
11. Oversee PR activities including newsletters, visuals, and POS materials.
12. Coordinate events from guest lists to execution plans.

1. Bachelor's degree in Digital Marketing and PR or related field.
2. 3 to 5 years of experience in a similar role.
3. Experience with luxury high-end products is preferred.
4. Possession of a car and valid driver's license.
5. Excellent command of Dutch and English, both written and spoken.

1. Self-starter with a proactive attitude.
2. Flexible team player.
3. Proficiency in Microsoft Office Suite and CRM systems.
4. Knowledge of SAP is advantageous.
5. Expertise in SEO and SEA.

3 to 5 years of relevant experience in digital marketing and PR, preferably within the luxury sector.

Bachelor's degree in Digital Marketing and PR or related field.

Competitive salary commensurate with experience.

The role offers a challenging full-time position within an international company, a supportive team environment, opportunities for professional development in the luxury watch market, attendance at Longines events, a choice of a wearable watch, 26 vacation days, and a comprehensive pension plan.

Longines fosters a culture of elegance and innovation, deeply rooted in its rich heritage. The company values teamwork, professional growth, and a commitment to excellence, offering employees a dynamic and supportive environment to thrive in the luxury watch industry.