Loewe CRM Specialist

Loewe, a distinguished name in the luxury fashion industry, is part of the esteemed LVMH Group. Established in Spain in 1846, Loewe has evolved into a brand synonymous with exceptional craftsmanship and innovative design. Under the creative direction of Jack McCollough and Lazaro Hernandez, the brand continues to embrace its rich heritage while pushing the boundaries of modern fashion. Loewe is committed to fostering a diverse and inclusive workplace, celebrating the uniqueness of its employees and clientele alike.

1. Lead and coordinate global CRM communications, ensuring alignment with regional teams and other channels.
2. Manage and enhance automated customer journeys across various platforms, including email and messaging apps.
3. Oversee the effectiveness of transactional and trigger-based emails for e-commerce, such as abandoned cart and back-in-stock notifications.
4. Collaborate with regional teams to validate and implement data capture forms for local events and activities.
5. Track and analyze CRM performance, providing insights and recommendations for improvement.
6. Coordinate with internal teams and external agencies to ensure timely and high-quality project delivery.
7. Introduce innovative ideas to enhance CRM activities and client engagement.

1. 4–6 years of experience in CRM, digital marketing, or a related field, with a focus on global or multi-market email marketing and customer journeys.
2. Proven ability to work collaboratively across diverse teams and cultures.
3. Strong organizational skills with the ability to manage multiple projects simultaneously.
4. Analytical mindset with a creative approach to problem-solving.
5. Fluency in English; additional languages are advantageous.

1. Proficiency with CRM and marketing automation tools, such as Salesforce Marketing Cloud.
2. Expertise in data segmentation and campaign reporting.
3. Strong communication and interpersonal skills.
4. Ability to think strategically and execute tactically.

A minimum of 3 years of experience in CRM, digital marketing, or a related field, with a focus on email marketing and customer journeys on a global or multi-market scale.

Loewe offers a dynamic work environment within a globally recognized luxury brand, opportunities for professional growth, and a commitment to diversity and inclusion.

Loewe fosters a culture that values creativity, craftsmanship, and inclusivity. The brand is dedicated to supporting contemporary art and culture while embracing a vibrant and diverse workplace where all employees feel valued and empowered.