Traffic Manager

Le Bon Marché is a prestigious retail group known for its commitment to diversity and inclusion, offering a unique shopping experience in Paris. The company is part of the selective distribution sector and is dedicated to recognizing and recruiting diverse talents.

1. Define and manage the digital acquisition and ROI-driven strategy for Le Bon Marché, focusing on lagrandeepicerie.com and lebonmarche.com, in alignment with the overall media strategy.
2. Collaborate with the media and acquisition project manager to construct and manage the budget for performance acquisition levers and paid social media.
3. Implement and coordinate all ROI-driven acquisition campaigns in collaboration with dedicated agencies.
4. Ensure continuous performance (ROI/ROAS) of digital acquisition levers in collaboration with external agencies and internal teams.
5. Establish, update, and disseminate performance and ROI-oriented traffic reporting.
6. Provide budget recommendations, explore new channels, and optimize existing channels.
7. Create synergies between paid social and paid search, optimizing the budget to meet objectives.
8. Test new performance acquisition levers.
9. Coordinate between various internal (artistic direction, e-commerce, social media) and external (agencies, freelance photographers) stakeholders.
10. Conduct regular competitive analysis and propose effective action plans to develop website traffic.
11. Stay informed about innovations in acquisition channels and analyze their relevance for the websites.

1. Higher education in marketing/web-marketing (university, business school), level Bac +5
2. At least 3 years of experience in performance-driven traffic acquisition in an agency or with an advertiser

1. Proficiency in web traffic analysis tools (Google Analytics)
2. Understanding of tracking and contribution issues of acquisition channels
3. Experience in managing Google Ads or Display performance campaigns
4. SEO understanding is a plus
5. Number and result-oriented
6. Attention to detail and rigor
7. Organizational skills and adaptability
8. Agility and solution-oriented
9. Creativity and proactivity
10. Teamwork and cross-functional management skills
11. Ability to promote expertise internally

Minimum 3 years of experience in performance-driven traffic acquisition.

Higher education in marketing/web-marketing (university, business school), level Bac +5.

Hybrid working mode.

Located in Paris, Ile-de-France, Le Bon Marché fosters a diverse and inclusive workplace culture, encouraging innovation and collaboration.