Le Bon Marché Traffic Manager

Paris • France

Wednesday, January 8, 2025

Le Bon Marché, a prestigious entity within the Distribution Sélective business group, is renowned for its commitment to diversity and inclusion. As part of the larger LVMH conglomerate, it offers a dynamic environment where innovation meets tradition, providing employees with unparalleled opportunities for professional growth.

1. Define and lead the digital acquisition and ROI-driven strategy for Le Bon Marché, focusing primarily on lagrandeepicerie.com and lebonmarche.com, in alignment with the overall media strategy.
2. Collaborate with the media and acquisition project manager to construct and manage the budget for performance acquisition levers and paid social, targeting awareness, traffic, and conversion objectives.
3. Implement and coordinate all ROI-driven acquisition campaigns in partnership with dedicated agencies.
4. Ensure continuous performance (ROI/ROAS) of digital acquisition levers in collaboration with external agencies and internal teams.
5. Establish, update, and disseminate performance and ROI-oriented traffic reporting.
6. Provide budget recommendations, explore new channels, and optimize existing channels and landing pages.
7. Create synergies between paid social and paid search, optimizing the budget to meet the objectives of both entities.
8. Test new performance acquisition levers.
9. Coordinate with various internal (artistic direction, e-commerce team, social media team) and external (agencies, freelance photographers) stakeholders.
10. Conduct regular competitive analysis and propose effective action plans to enhance site traffic for La Grande Epicerie de Paris and Le Bon Marché.
11. Stay abreast of innovations in acquisition channels and assess their relevance for the sites of La Grande Epicerie de Paris and Le Bon Marché.

1. Advanced degree in marketing/web-marketing (university or business school), equivalent to a Master's level.
2. Minimum of 3 years of experience in performance-driven traffic acquisition, either in an agency or in-house.
3. Proficiency in web traffic analysis tools (Google Analytics).
4. Understanding of tracking and contribution issues related to acquisition channels.
5. Initial experience in managing Google Ads or Display performance campaigns.
6. Understanding of SEO issues is advantageous.

1. Data and results-oriented mindset.
2. Attention to detail and rigor.
3. Organizational skills and adaptability.
4. Agility and problem-solving orientation.
5. Creativity and proactivity.
6. Enjoyment of cross-functional teamwork.
7. Ability to manage cross-functional teams.
8. Capability to promote expertise internally.

Minimum of 3 years in performance-driven traffic acquisition, either in an agency or in-house.

Advanced degree in marketing/web-marketing (university or business school), equivalent to a Master's level.

Hybrid working mode offering flexibility and work-life balance.

Le Bon Marché fosters a culture of inclusivity and innovation, encouraging employees to bring their unique talents to the fore. As part of the LVMH group, it provides a collaborative environment where creativity and excellence are celebrated.