Le Bon Marché Social Media & Influence Project Assistant
Le Bon Marché Rive Gauche, a cornerstone of Parisian retail, is renowned for its avant-garde approach and exclusive brand offerings. As part of the LVMH Group, it upholds a tradition of excellence and innovation, providing a unique shopping experience that attracts both international visitors and local clientele. The company is dedicated to fostering a diverse and inclusive workplace, recognizing and nurturing talent across the board.
- Collaborate with the social media team to develop editorial calendars for various platforms, including Instagram, TikTok, Facebook, YouTube, and Pinterest.
- Draft, schedule, and manage content publication on social media channels, ensuring alignment with internal and external stakeholders.
- Assist in content creation for Instagram Stories, Reels, and TikTok.
- Participate in social media photo shoots with the Artistic Direction team or external creative partners.
- Compile monthly and ad-hoc reports to evaluate social media activities.
- Conduct regular competitive analysis and monitor social media trends.
- Coordinate with media agencies to implement paid social campaigns on platforms such as Facebook, Instagram, and TikTok.
- Prepare reports to assess the impact of paid social initiatives.
- Serve as the primary contact for the influencer agency, contributing to strategy development and execution.
- Identify relevant influencers to create content for Instagram and TikTok.
- Assist in organizing influencer events such as cocktails, breakfasts, and exhibition tours.
- Synchronize monthly and ad-hoc reports to evaluate influencer activations.
- Currently enrolled in a Bachelor's or Master's program in Business, Marketing, Communication, or Media.
- Demonstrated rigor, attention to detail, and organizational skills.
- Strong writing skills with impeccable grammar and syntax in both French and English.
- Proficiency in social media platforms, particularly TikTok.
- Creative eye with sensitivity to graphic design elements such as color, typography, and visual hierarchy.
- Ability to propose innovative ideas and work collaboratively in a team environment.
- Strong interest in fashion, design, retail, and luxury industry codes.
Entry-level position suitable for beginners.
Pursuing a Bachelor's or Master's degree in Business, Marketing, Communication, or Media.
Hybrid working model offering flexibility and a dynamic work environment.
Le Bon Marché fosters a culture of innovation and creativity, deeply rooted in its Parisian heritage. The workplace is characterized by a commitment to diversity and inclusion, providing a supportive environment for professional growth and development.
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