Le Bon Marché Social Media & Influence Project Assistant Internship

Paris • France

Sunday, February 16, 2025

Le Bon Marché Rive Gauche, a prestigious Parisian department store, is renowned for its innovative and trendsetting approach, offering a curated selection of exclusive brands within a striking architectural concept. As part of the LVMH group, Le Bon Marché provides a unique shopping experience that attracts both international visitors seeking an authentic Parisian atmosphere and local clientele who appreciate the store's distinctive spirit and exceptional service.

1. Collaborate with the social media team to develop editorial calendars for platforms such as Instagram, TikTok, Facebook, YouTube, and Pinterest.
2. Draft, schedule, and manage content publication on social media channels, contributing creative ideas.
3. Assist in writing content for Instagram Stories, Reels, and TikTok.
4. Participate in social media photo shoots with the Artistic Direction team or external creative agencies.
5. Prepare monthly and ad-hoc reports to evaluate social media activities.
6. Conduct regular competitive analysis and monitor social media trends.
7. Coordinate with media agencies to implement paid social campaigns on platforms like Facebook, Instagram, and TikTok.
8. Prepare monthly and ad-hoc reports to assess paid social activities.
9. Conduct regular competitive analysis and monitor paid social trends.
10. Serve as the primary contact for the influence agency to execute activations and contribute to influence strategy development.
11. Assist in identifying relevant influencers for Instagram and TikTok content creation.
12. Participate in organizing influence events such as cocktail parties, breakfasts, and exhibition tours.
13. Synchronize monthly and ad-hoc reports to evaluate influence activations.

1. Currently pursuing a Bachelor's or Master's degree in Business, Marketing, Communication, or Media.
2. Recognized for attention to detail, organizational skills, curiosity, and excellent writing abilities in both French and English.

1. Proficiency in social media platforms, particularly TikTok.
2. Creative eye with sensitivity to graphic design elements such as color, typography, and visual hierarchy.
3. Strong interest in fashion, design, retail, and luxury industry codes.

Beginner level experience is acceptable.

Currently enrolled in a Bachelor's or Master's program in a relevant field.

Internship for a duration of 6 months starting July 2025, with a hybrid working mode.

Le Bon Marché is committed to diversity and inclusion, recognizing and valuing all talents. The workplace culture fosters creativity, collaboration, and a passion for the luxury retail sector.