Le Bon Marché Media Communications Specialist

Le Bon Marché, a distinguished entity within the Distribution Sélective business group, is renowned for its commitment to creative vitality since 1852. As a part of the LVMH conglomerate, the brand seamlessly intertwines art, fashion, design, beauty, and gastronomy, fostering a unique identity characterized by a global outlook, cultural appreciation, and a tradition of continuous innovation.

1. Contribute to the development of the annual strategy for acquiring new clients and establish an action calendar.
2. Develop and implement a comprehensive 360 cross-media strategy, focusing on digital and offline media, including briefs, recommendations, planning optimization, media buying, content creation, activation plans, and campaign performance tracking.
3. Oversee the operational deployment of media initiatives and ensure adherence to timelines in collaboration with the Media & Acquisition Project Manager, media agency, partners, and internal teams.
4. Conduct monthly and ad-hoc analyses to evaluate and optimize media and client acquisition efforts for Le Bon Marché Rive Gauche and La Grande Epicerie de Paris.
5. Manage the budget for 360-degree media actions.
6. Conduct regular media monitoring.
7. Implement offline communication actions such as billboards, press insertions, and leaflets with various partners.
8. Manage the operational deployment of native advertising, brand content, and programmatic media buying in collaboration with the Media & Acquisition Project Manager.

1. Master's degree in Communication from a university or business school.
2. At least 2 years of experience in a similar role, with media agency experience being advantageous.

1. Strong client satisfaction orientation and sensitivity to the fashion, luxury, and retail sectors.
2. Organizational and meticulous attention to detail.
3. Dynamic, autonomous, and curious nature.
4. Excellent interpersonal skills and ability to work interactively.

A minimum of 3 years of relevant experience is required.

Master's degree in Communication or related field.

The position offers a hybrid working mode, promoting work-life balance and flexibility.

Le Bon Marché values diversity and inclusivity, recognizing and recruiting talent from all backgrounds. The company fosters a culture of innovation, collaboration, and excellence, providing a dynamic environment for career growth within the luxury retail sector.