Le Bon Marché CRM Marketing Project Assistant

Paris • France

Tuesday, April 15, 2025

Le Bon Marché, a prestigious name in the realm of selective distribution, is renowned for its commitment to diversity and inclusion, recognizing and valuing talent in all its forms. As part of the LVMH group, Le Bon Marché offers a unique opportunity to work within a dynamic environment that champions creativity and innovation in the luxury retail sector.

1. Manage the creation of multichannel campaigns including email and SMS, from briefing to creative feedback and integration, liaising with internal and external stakeholders.
2. Coordinate with various departments such as Client Marketing, Purchasing, and Artistic Direction to select, integrate, and validate content, and deploy the contact plan.
3. Conduct monthly competitive benchmarking to enhance campaign strategies.
4. Implement A/B testing to optimize campaign performance.
5. Participate in campaign targeting using Adobe Campaign management tools.
6. Ensure comprehensive campaign reporting with recommendations for improvement.
7. Collaborate with the Data team to analyze customer behavior, propose new campaigns, and enhance profitability.
8. Contribute to cross-functional CRM projects and initiatives aimed at enriching the database.

1. Currently pursuing a Bachelor's or Master's degree in Business or University program with a specialization in Communications & Marketing.
2. Recognized for dynamism, rigor, and attention to detail.
3. Creative sensitivity and interest in luxury and gastronomy.
4. Desire to thrive in a human-centric, responsible role.

1. Proficiency in Photoshop and graphic creation tools is advantageous.
2. Strong organizational and communication skills.
3. Ability to work collaboratively in a team environment.
4. Analytical skills for campaign performance evaluation.

Entry-level position suitable for beginners.

Currently enrolled in a Bachelor's or Master's program in Communications & Marketing.

Opportunity to work in a hybrid mode with a flexible schedule of 4 days on-site and 1 day remote.

Le Bon Marché fosters an inclusive and diverse workplace culture, emphasizing creativity, innovation, and collaboration. The company values dynamic individuals who are eager to contribute to a prestigious brand within the luxury sector.