Le Bon Marché CRM Marketing Project Assistant Intern

Paris • France

Monday, December 1, 2025

Le Bon Marché Rive Gauche, a distinguished Parisian department store, is renowned for its avant-garde approach and exclusive brand selection, set within a strong architectural concept. As part of the LVMH Group, a global leader in luxury goods, Le Bon Marché offers an unparalleled shopping experience that attracts both international visitors seeking an authentic Parisian experience and local clientele who appreciate the store's unique spirit and exceptional service.

1. Manage CRM projects for the development of Le Bon Marché's campaigns.
2. Oversee the creation of multichannel campaigns including mailing, emailing, and SMS, coordinating briefs, creative exchanges, and integration with internal and external stakeholders.
3. Coordinate with various departments such as Purchasing, Artistic Direction, Customer Relations, and brands to define and optimize contact plans, and select, integrate, and validate content.
4. Conduct monthly competitive benchmarking to enhance campaign strategies.
5. Implement A/B testing to optimize communication campaign performance.
6. Participate in the targeting of both commercial and relational multichannel marketing campaigns using campaign management tools.
7. Develop proficiency in Adobe Campaign management tool.
8. Ensure reporting of campaigns and projects with recommendations for campaign evolution.
9. Collaborate with the Data team to understand customer behavior, propose new campaigns, and improve profitability.
10. Contribute to transversal CRM projects and initiatives aimed at enriching the database.

1. Student in final year of business school or master's program with a specialization in Communications & Marketing.
2. Strong attention to detail and organizational skills.
3. Excellent writing skills.
4. Ability to work collaboratively across various departments.
5. Creative sensibility.
6. Prior experience in communication, either in-house or agency, with a client-oriented approach preferred.
7. Knowledge of Photoshop and graphic creation tools is a plus.

1. Project management
2. Multichannel campaign coordination
3. Creative and analytical thinking
4. Proficiency in Adobe Campaign
5. Strong communication and interpersonal skills
6. Data analysis and reporting

Entry-level, suitable for students with some experience in communication, either in-house or agency, with a client-oriented approach preferred.

Final year student in business school or master's program specializing in Communications & Marketing.

Opportunity to gain hands-on experience in a prestigious luxury retail environment, working with a diverse team and contributing to innovative CRM projects.

Le Bon Marché fosters a culture of diversity and inclusivity, recognizing and valuing all talents. The workplace environment encourages creativity, collaboration, and professional growth within the luxury retail sector.