Le Bon Marché CRM Marketing Project Assistant Intern

Paris • France

Monday, December 1, 2025

Le Bon Marché Rive Gauche, a quintessential Parisian department store, is renowned for its pioneering spirit and curated selection of exclusive brands, all housed within a distinctive architectural concept. As part of the LVMH Group, a global leader in luxury goods, Le Bon Marché offers a unique shopping experience that attracts both international visitors seeking an authentic Parisian experience and local clientele who appreciate the store's singular ambiance and exceptional service.

1. Execute multichannel campaigns including mailing, emailing, and SMS, managing briefs, creative iterations, integration, and liaising with internal and external stakeholders.
2. Coordinate with various departments such as Purchasing, Artistic Direction, Image, and Customer Relations, as well as with different brands to define and optimize the contact plan, select, integrate, and validate content.
3. Conduct monthly competitive benchmarking to enhance campaign strategies.
4. Implement A/B testing to optimize communication campaign performance.
5. Participate in targeting for both commercial and relational marketing campaigns using the campaign management tool.
6. Develop proficiency in the campaign management tool, Adobe Campaign.
7. Ensure campaign and project reporting with recommendations for campaign evolution.
8. Collaborate with the Data team to better understand customer behavior, propose new campaigns, and improve profitability.
9. Contribute to cross-functional CRM projects and initiatives aimed at enriching the database.

1. Currently pursuing a Master's degree in Business School or University with a specialization in Communications & Marketing.
2. Final-year internship.

1. Meticulous attention to detail and strong organizational skills.
2. Excellent writing abilities.
3. Strong interpersonal skills and ability to work cross-functionally with diverse stakeholders.
4. Creative sensitivity.
5. Prior experience in communication, either client-side or in an agency, with a customer-oriented focus preferred.
6. Knowledge of Photoshop and graphic creation tools is a plus.

Entry-level experience in communication, preferably with a client-oriented focus.

Master's degree in Communications & Marketing or related field.

The internship offers a dynamic work environment with opportunities for professional growth and development within the prestigious LVMH Group.

Le Bon Marché is committed to diversity and inclusion, recognizing and valuing all talents. The workplace culture is one of innovation and collaboration, fostering an environment where creativity and excellence thrive.