Le Bon Marché CRM & Promotions Intern

Groupe Bon Marché is a flagship Parisian department store group renowned for curated luxury merchandising and high-touch customer service. As part of the broader LVMH family of maisons, the organisation combines heritage retailing with contemporary marketing and digital initiatives, operating in a cross‑functional, client‑centric environment.

1. Assist the CRM & Promotion Manager and team in the end‑to‑end execution of client communications and promotional activities.
2. Create and assemble email campaigns: concepting, template creation, campaign scheduling, briefing art direction and external agencies, building final newsletters in the campaign tool, and coordinating deliverability and routing.
3. Coordinate client SMS campaigns and ensure alignment with overall CRM planning.
4. Monitor CRM performance and consolidate post‑campaign KPIs and reporting.
5. Maintain and update existing communication assets: creative optimization, copy updates, translations and legal conditions.
6. Support the operational implementation of print and digital in‑store communication materials and signage linked to promotions and retail activations.
7. Follow up in store to ensure correct installation of POS materials (PLV) and program in‑store screens.
8. Conduct competitor monitoring to inform CRM and in‑store communication tactics.

1. Currently enrolled in a Master’s level programme (Bac+4/5) in business school or university with a specialisation in Communication or Marketing.
2. Fluent written and spoken French and English.
3. First relevant internship or similar experience preferred, ideally in CRM, customer communications or retail marketing; knowledge of department stores and the luxury sector is an advantage.
4. Autonomous, creative and proactive with strong organisational rigour and attention to detail.
5. Client‑ and results‑oriented with good numerical literacy and the ability to work collaboratively across multiple internal and external stakeholders.

1. Dartagnan
2. Adobe Campaign
3. Excel
4. Word
5. PowerPoint
6. Adobe
7. Email campaign creation and template design
8. SMS campaign coordination
9. KPI consolidation and campaign reporting
10. In‑store signage follow‑up and screen programming
11. Bilingual communication (French/English)

Beginner level; one prior internship or similar exposure to CRM, client communications or retail marketing is desirable. Experience within department stores or luxury retail is a plus.

Currently pursuing a Master’s (Bac+4/5) in Business, Communications or Marketing.

The organisation blends the heritage and high standards of a Parisian grand magasin with modern marketing and digital practices. Teams operate in a collaborative, fast‑paced retail environment where attention to client experience, creativity and cross‑disciplinary cooperation are prized.