Laureus Marketing and Digital Engagement Manager
Laureus Sport for Good USA, part of the esteemed global Laureus network, is a prominent national nonprofit organization dedicated to leveraging the transformative power of sport to enhance the lives of youth and foster community unity. Since its inception in 2012, the organization has invested over $30 million into community-based initiatives, positively impacting over one million young individuals. As an employer, Laureus USA is committed to diversity and inclusion, reflecting the rich diversity of its clientele and communities. The organization is supported by Richemont Americas, a leader in luxury goods, which values creativity and knowledge as drivers of excellence.
- Support the Director of Marketing & Partnerships in implementing and evaluating a comprehensive communications strategy aligned with organizational goals.
- Ensure consistent, mission-aligned messaging across all platforms, materials, and stakeholder touchpoints.
- Develop compelling written and visual content, including presentations, reports, newsletters, blogs, and press releases.
- Execute a robust social media strategy to expand reach and engagement across platforms such as Instagram, LinkedIn, Twitter/X, and Facebook.
- Create, schedule, and post original content while managing social calendars and online communities.
- Analyze metrics to optimize content and grow Laureus USA’s digital presence.
- Design on-brand digital and print materials, including social graphics, event collateral, pitch decks, and infographics.
- Serve as brand guardian, maintaining consistency and updating internal brand guidelines and templates.
- Oversee Laureus USA website, including content updates, UX improvements, and functionality in collaboration with web developers.
- Support cultivation of earned media in partnership with PR agency; draft and distribute press kits and media materials.
- Lead marketing and communication elements for key events, including materials design, promotion, and on-site digital coverage.
- Collaborate with athletes, influencers, and corporate partners to support campaigns and social promotion.
- Create marketing collateral and tailored decks for fundraising, sponsorship, and partner engagement.
- Bachelor’s degree in Communications, Marketing, Graphic Design, or related field.
- 5+ years of relevant experience in marketing, communications, or digital engagement, preferably in a nonprofit or sports-related organization.
- Strong writing and storytelling skills; ability to translate data and impact into engaging narratives.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
- Experience managing social platforms and using scheduling and analytics tools such as Hootsuite, Later, or Sprout.
- Understanding of website CMS (e.g., WordPress) and basic knowledge of SEO.
- Video editing or production skills are a plus.
A minimum of 5 years of relevant experience in marketing, communications, or digital engagement, preferably within a nonprofit or sports-related organization.
Bachelor’s degree in Communications, Marketing, Graphic Design, or related field.
Expected salary range: $70,000 – $80,000, negotiable based on relevant skills and experience.
Richemont offers a comprehensive benefits package, including medical, dental, and vision programs, health savings and flexible spending accounts, life insurance, disability benefits, and a 401(k) with employer match. Additional benefits include wellness reimbursement, paid time off, and volunteer time off days.
Laureus USA fosters an inclusive and diverse workplace culture, emphasizing creativity, collaboration, and a commitment to social impact. The organization values the power of sport to drive positive change and is dedicated to representing the diversity of its clients and communities.
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