Krug Marketing Brand Manager Intern

Reims • France

Wednesday, January 22, 2025

Krug, a prestigious name in the world of champagne, is part of the esteemed LVMH group, a global leader in luxury goods. With a legacy spanning over 178 years, Krug is renowned for its commitment to crafting exceptional champagnes that embody the vision of its founder, Joseph Krug. The brand continues to uphold its tradition of excellence and innovation, offering a unique working environment that values creativity and dedication.

1. Collaborate with the editorial and champagne creation teams to develop press releases, champagne notes, and website content.
2. Work with MH Studio to adapt visual materials such as packshots, labels, and beauty shots.
3. Ensure text integration on digital platforms, maintaining coherence with the product's narrative.
4. Assist in developing new packaging, labels, and brochures for Champagne Offers with Edition changes, from briefing to timely and budget-conscious delivery.
5. Manage music rights with artists for the Krug x Music program, renewing rights as necessary.
6. Support the 360° activation of the Krug x Music program, from agency briefing to content creation and guideline development.
7. Contribute to the development of the Krug x Music Artist Community through brainstorming and community setup.
8. Monitor market activations, define KPIs, and report results.
9. Coordinate with the digital team to ensure text integration on digital platforms for Champagne Offers and Krug x Music.
10. Support the marketing team with video and photo management, ensuring proper storage and rights management.
11. Ensure consistent execution of the Krug brand universe across all touchpoints.
12. Manage AIR product scope and support marketing presentations and updates.
13. Present monthly insights on competitors and trends.
14. Oversee central A&P budget, including purchase order creation and supplier follow-up.

1. Enrolled in a business school or pursuing a Master's in Marketing.
2. Previous marketing experience.
3. Interest in the luxury sector and wines and spirits.

1. Proficiency in Microsoft Office Suite.
2. Professional level of English.
3. Analytical and writing skills.
4. Proactive, rigorous, and responsive with strong interpersonal skills.

Entry-level experience in marketing is required.

Currently enrolled in a business school or Master's program in Marketing.

Opportunity to work with a prestigious luxury brand, gaining invaluable experience in the wine and spirits sector.

Krug fosters a culture of innovation and excellence, deeply rooted in its rich heritage and commitment to quality. The workplace environment encourages creativity, collaboration, and a passion for luxury craftsmanship.