Kering Eyewear Trade Marketing Specialist

Munich • Germany

Tuesday, March 4, 2025

Kering Eyewear, a distinguished leader in the luxury and high-end eyewear sector, operates under the prestigious Kering Group, renowned for its ensemble of powerful brands. The company excels in designing, developing, manufacturing, and marketing the most coveted frames and sunglasses across the luxury and sport & lifestyle segments. With a commitment to innovation and sustainability, Kering Eyewear empowers its brands to achieve their artistic and financial potential.

1. Develop and execute the Trade Marketing plan for a cluster of Kering Eyewear brands.
2. Design a comprehensive 360° Trade Marketing calendar aligned with brand guidelines and local business needs.
3. Monitor and manage the Trade Marketing budget to ensure efficient spending.
4. Serve as the primary contact for the sales force, In-Store Specialists, and Area Managers for assigned brands.
5. Lead category analysis to enhance store visibility and share of space.
6. Create promotional activities with trade incentives to support business results in Italy.
7. Analyze brand sell-in and sell-out data to identify risks and opportunities.
8. Optimize Trade Marketing processes.
9. Collect and share product feedback from the field.
10. Support the launch of new collections with training and trade tools.
11. Monitor product distribution and facilitate cross-selling.
12. Strengthen partnerships with sales teams, customers, and headquarters.
13. Anticipate and maximize market opportunities.

1. University Degree in Business, Marketing, or Engineering with outstanding academic performance.
2. Over 3 years of experience in Trade Marketing.

1. Proficiency in Microsoft Office, especially Excel and PowerPoint.
2. Project management skills.
3. Analytical skills and problem-solving attitude.
4. Strong interpersonal and communication skills.
5. Proficiency in German and English; Italian is a plus.
6. Experience with SAP is advantageous.
7. InDesign, Photoshop, or Graphic Design skills are a plus.
8. Entrepreneurial spirit and proactivity.
9. Ability to work in fast-growing environments and contribute to organizational development.

Over 3 years of experience in Trade Marketing, with additional sales or field experience considered beneficial.

University Degree in Business, Marketing, or Engineering.

The role offers the opportunity to join a thriving company within a global luxury group, with endless possibilities for learning and growth. Kering Eyewear is committed to talent development and fostering internal mobility, providing a stimulating and fulfilling workplace environment.

Kering Eyewear, part of the global luxury group Kering, promotes a diverse and inclusive workplace. The company values diversity in all its forms and believes it enriches the workplace, fostering talent expression and adaptability in a changing world. As an Equal Opportunity Employer, Kering welcomes applications from all qualified candidates.