Kering Eyewear Trade Marketing Specialist
Kering Eyewear, a distinguished leader in the luxury and high-end eyewear sector, is part of the globally renowned Kering Group. The company excels in the design, development, and marketing of premium frames and sunglasses, encompassing both luxury and sport & lifestyle segments. Kering Eyewear empowers its brands to transcend boundaries, fostering innovation and leadership in the eyewear industry while realizing artistic and financial potential sustainably.
- Develop and execute the Trade Marketing plan for a cluster of Kering Eyewear brands.
- Design a comprehensive 360° Trade Marketing calendar aligned with brand guidelines and local business needs.
- Monitor and manage the Trade Marketing budget to ensure efficient spending.
- Serve as the primary liaison for sales force, in-store specialists, and area managers for assigned brands.
- Lead category analysis to enhance share of space in stores.
- Create promotional activities with trade incentives to support business results in Italy.
- Analyze brand sell-in and sell-out data to identify potential risks and opportunities.
- Optimize Trade Marketing processes.
- Collect and disseminate product feedback from the field.
- Support new collection launches with training and trade tools.
- Monitor product distribution and facilitate cross-selling.
- Strengthen partnerships with sales teams, customers, and headquarters.
- Anticipate, create, and maximize market opportunities.
- University degree in Business, Marketing, or Engineering with outstanding academic performance.
- Over 3 years of experience in Trade Marketing.
- Previous sales or field experience is advantageous.
- Proficiency in Microsoft Office, especially Excel and PowerPoint.
- Experience with SAP is a plus.
- Native Spanish speaker with excellent written and spoken English.
- Project management skills.
- Analytical skills and a problem-solving attitude.
- Ability to thrive in fast-growing environments and contribute to organizational development.
- Entrepreneurial spirit and proactivity.
- Strong interpersonal and communication skills.
- Positive attitude and strong team spirit.
Over 3 years of experience in Trade Marketing, with additional sales or field experience considered beneficial.
University degree in Business, Marketing, or Engineering.
Opportunity to join a thriving company within a global luxury group, with endless possibilities for learning and growth. Kering promotes talent development and internal mobility, fostering leadership skills and helping employees reach their full potential.
Kering Eyewear is committed to building a diverse workforce, valuing diversity in all its forms. The company believes that diversity enriches the workplace and fosters adaptability in a changing world. As an Equal Opportunity Employer, Kering welcomes applications from all qualified candidates, regardless of background.


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