Kering Eyewear Trade Marketing Manager

Paris • France

Friday, November 21, 2025

Kering Eyewear, a subsidiary of the prestigious international luxury group Kering, is a leader in the luxury eyewear market. The company designs, develops, manufactures, and distributes eyewear that embodies creativity, innovation, and quality. Its portfolio includes iconic brands such as Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Valentino, Chloé, Alaïa, Montblanc, Dunhill, Puma, and its own brands LINDBERG, Maui Jim, and Zeal Optics. With a strong commitment to sustainability, Kering Eyewear supports its brands in redefining design and creating eyewear that captivates consumers globally.

1. Develop and adapt brand strategies for assigned markets, considering positioning, storytelling, and visual identity.
2. Manage and implement new projects for assigned brands.
3. Oversee the launch and renewal of collections for assigned markets.
4. Define assortments tailored to store types and segments (luxury/sport & lifestyle).
5. Manage forecasts, supply, and product availability.
6. Ensure global campaigns are adapted to local market sensibilities while maintaining brand image.
7. Collaborate with internal teams and external providers for production and distribution of marketing materials.
8. Establish local marketing plans, including visibility campaigns and brand events.
9. Develop and optimize distribution networks according to market needs.
10. Ensure point-of-sale visibility through displays, merchandising, and staff training.
11. Collaborate with Key Accounts on specific operations.
12. Analyze KPIs, including sales and ROI of trade marketing activities.
13. Conduct competitive analysis, market benchmarking, and trend studies.
14. Develop and manage marketing budgets, ensuring profitability and investment arbitration.
15. Collaborate with local and global teams (Trade Marketing, Marketing, Sales, Design, Supply Chain, Training).
16. Provide regular reporting to management and communicate key projects to the sales force.

1. University degree in Business/Marketing
2. Over 5 years of experience in Trade Marketing and Brand Management
3. Field sales experience is a significant advantage

1. Ability to engage audiences and comfortable with public speaking
2. Strong leadership, entrepreneurial spirit, and autonomy
3. Solid analytical skills, comfortable with numerical data and problem-solving
4. Proficiency in Microsoft Office, especially Excel and PowerPoint
5. SAP proficiency is a plus
6. Excellent written and spoken English
7. Project management skills
8. Ability to work in a fast-growing environment and contribute to building a new organization
9. Positive attitude and strong team spirit

Over 5 years of experience in Trade Marketing and Brand Management, with field sales experience being a significant advantage.

University degree in Business/Marketing

Kering Eyewear provides a stimulating and rewarding work environment with opportunities for professional growth and development. The company is committed to fostering internal mobility and nurturing leadership skills.

Kering Eyewear offers a dynamic and enriching work environment where talent development is a managerial principle. The company promotes internal mobility and a shared vision that encourages leadership skills, helping each employee reach their full potential in a stimulating and fulfilling workplace.