Kering Eyewear Trade Marketing Manager

Paris • France

Wednesday, October 1, 2025

Kering Eyewear, a subsidiary of the prestigious Kering Group, stands as a global leader in the luxury eyewear sector. The company is renowned for its high-end and luxury frames, managing a portfolio of internationally acclaimed brands such as Cartier, Gucci, Saint Laurent, Balenciaga, Chloé, and Alexander McQueen. With a commitment to innovation and excellence, Kering Eyewear designs, develops, manufactures, and markets some of the most desirable optical and sunglass frames in the luxury and sport & lifestyle segments. The company thrives in a creative environment, constantly pushing the boundaries of artistic and commercial potential.

1. Develop and adapt brand strategies to the specificities of assigned markets, including positioning, storytelling, and visual identity.
2. Manage and implement new projects for assigned brands.
3. Oversee the launch and renewal of collections or ranges for assigned markets.
4. Define assortments tailored to store typologies and segments (luxury/sport & lifestyle).
5. Manage forecasts, supply, and product availability.
6. Ensure the adaptation of global campaigns to respect brand image while tailoring them to local market sensitivities.
7. Collaborate with internal teams and external partners for the production and dissemination of marketing materials.
8. Establish local marketing plans, including visibility campaigns and brand-dedicated events.
9. Develop and optimize distribution networks according to market needs.
10. Ensure visibility at points of sale, including window displays, point-of-sale materials, merchandising, and sales staff training.
11. Collaborate with key accounts to implement specific operations.
12. Analyze KPIs, including sales (sell-in/sell-out), ideal assortment definition, and trade marketing activity ROI.
13. Conduct competitive intelligence, market benchmarking, and trend analysis.
14. Develop and manage the marketing/activation budget for the brands within the scope.
15. Ensure the profitability of actions and investment decisions.
16. Collaborate with local and global internal teams (Trade Marketing, Marketing, Sales, Design, Supply Chain, Training).
17. Provide regular reporting to management.
18. Communicate key projects and strategic updates to the sales force.

1. University degree in Business/Marketing
2. Over 5 years of experience in Trade Marketing & Brand Management
3. Field sales experience is a significant advantage
4. Strong leadership skills, entrepreneurial spirit, and high autonomy
5. Excellent analytical skills, comfortable with data and problem-solving
6. Proficiency in Microsoft Office, particularly Excel and PowerPoint
7. SAP proficiency is a plus
8. Excellent written and spoken English
9. Project management skills
10. Ability to work in a fast-growing environment and contribute to building a new organization
11. Positive attitude and strong team spirit

1. Brand strategy development
2. Project management
3. Analytical skills
4. Leadership and autonomy
5. Proficiency in Microsoft Office
6. Excellent communication skills
7. Collaboration and teamwork
8. Market analysis and trend identification

Over 5 years of experience in Trade Marketing and Brand Management, with a significant advantage for those with field sales experience.

University degree in Business or Marketing.

Kering Eyewear offers a stimulating and fulfilling work environment with opportunities for professional growth and development. The company is committed to fostering internal mobility and developing leadership skills, helping employees reach their full potential.

Kering Eyewear, as part of the Kering Group, promotes a dynamic and inclusive work culture that values diversity and equal opportunity. The company is dedicated to nurturing talent and providing a supportive environment where employees can thrive and contribute to the brand's success.