Kering Eyewear Trade Marketing and In-Store Specialist
Kering Eyewear, a subsidiary of the global luxury conglomerate Kering, stands as a preeminent leader in the luxury and high-end eyewear sector, encompassing both frames and sunglasses. The company is renowned for its portfolio of powerful brands that excel in the luxury and sport & lifestyle segments. Kering Eyewear is committed to innovation and sustainability, empowering its brands to reach their artistic and financial potential.
- Collaborate with local sales and headquarters marketing teams to define and implement an annual trade marketing activity calendar for each client, ensuring alignment with brand and corporate guidelines.
- Oversee the execution of trade marketing projects, supervising in-store activities through visits, including point-of-sale materials and promotions.
- Implement customized in-store visual merchandising according to headquarters guidelines, coordinating production with the marketing team.
- Monitor trade marketing budget and expenditures, seeking managerial approval for investments.
- Provide in-person support for local team training programs.
- Assist in organizing sales events, coordinating logistics and suppliers.
- Attend local customer meetings and buying days, working closely with the sales team.
- Prepare weekly store visibility reports, monitor ROI per activity, and provide recommendations.
- Conduct market visits to analyze competitors' trends and visibility initiatives, preparing detailed reports for management.
- Master’s degree in Marketing, Management, Economics, or a related field.
- 2-3 years of experience in a similar role within a dynamic industry.
- Advanced proficiency in Excel and PowerPoint.
- Good knowledge of SAP system.
- Fluency in English and Croatian.
- Dynamic, proactive, and flexible with strong organizational and analytical skills.
2-3 years of experience in a similar role within a dynamic and fast-moving industry.
Master’s degree in Marketing, Management, Economics, or a related field.
Opportunity to join a thriving company within a global luxury group, with endless possibilities for learning and growth. Commitment to talent development and internal mobility.
Kering Eyewear fosters a stimulating and fulfilling workplace environment that promotes leadership skills and helps employees reach their full potential. The company values teamwork, innovation, and a commitment to sustainability.

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