Kering Eyewear Sports Marketing Specialist

Milan • Italy

Wednesday, February 12, 2025

Kering Eyewear stands as a global leader in the luxury and high-end eyewear sector, encompassing both frames and sunglasses. As part of the prestigious Kering Group, known for its portfolio of renowned luxury brands, Kering Eyewear is dedicated to designing, developing, and marketing the most coveted eyewear in the luxury and sport & lifestyle segments. The company leverages its industry expertise to empower its brands, driving innovation and leadership in the eyewear category while ensuring artistic and financial excellence in a sustainable manner.

1. Support the management of key sports partnerships, ensuring fulfillment of contractual obligations and maximizing brand exposure and ROI.
2. Develop innovative strategies for brand sponsorship activation, including product displays, brand activations, experiential marketing initiatives, and exclusive participant experiences.
3. Cultivate and maintain strong relationships with partners, industry influencers, and stakeholders to enhance brand visibility.
4. Act as a brand ambassador during sponsored events, effectively communicating brand values and messages.
5. Serve as the primary contact for operational management of event-related activities.
6. Monitor and evaluate the success of sponsored events, tracking key performance indicators.
7. Manage budgets for sponsored events, ensuring efficient and effective resource allocation.
8. Collaborate with Sales, Operations, and Marketing teams to align on goals and drive activation success.

1. Degree in Marketing, Communication, or a related field
2. 3+ years of experience as a Sports Partnership Specialist or in a similar role
3. Proven experience in the sponsorship domain within sports
4. Familiarity with Motorsport/F1 is advantageous

1. Strong project management skills
2. Proficiency in budget management
3. Excellent organizational and communication skills, both written and verbal
4. Creative thinker with a strategic mindset
5. Ability to execute innovative sponsorship activations
6. Passion for sports, outdoor, and lifestyle culture

A minimum of 3 years of experience in sports partnership management or a related field, with a proven track record in sponsorship within the sports industry.

Bachelor's degree in Marketing, Communication, or a related discipline.

The position offers opportunities for professional growth within a global luxury group, with a focus on talent development and internal mobility. Employees are encouraged to reach their full potential in a stimulating and fulfilling work environment.

Kering Eyewear fosters a dynamic and innovative workplace culture, emphasizing leadership development and the realization of each employee's potential. As part of the Kering Group, the company values creativity, sustainability, and excellence, providing a supportive environment for professional growth.