Kering Eyewear Sports Marketing Manager

Milan Italy

Wednesday, January 29, 2025

Kering Eyewear, a distinguished leader in the luxury and high-end eyewear sector, is renowned for its innovative approach to design and marketing. As part of the illustrious Kering Group, a global luxury conglomerate, Kering Eyewear is committed to pushing the boundaries of creativity and sustainability. The company offers an ensemble of powerful brands, excelling in both the luxury and sport & lifestyle segments, thereby setting benchmarks in the eyewear industry.

1. Oversee strategic partnership development, activation, and management of sports-related assets and sponsorships.
2. Manage key sports partnerships, ensuring contractual obligations are met while maximizing brand exposure and ROI.
3. Develop and execute strategic plans for sports sponsorship activations, including on-site experiences, events, and digital integration.
4. Align sports marketing initiatives with overall brand strategy to ensure consistent messaging and engagement.
5. Lead the development of annual activation plans, customer programming, and localized campaigns.
6. Scout, negotiate, and develop new potential partnerships with brands, sports entities, and athletes.
7. Evaluate the success of partnership activations and campaigns through post-program analysis.
8. Manage the budget for partnerships and ensure efficient allocation of resources.
9. Collaborate with Sales, Operations, and Marketing teams to align on goals and drive activation success.

1. Bachelor’s degree in Marketing, Business, or a related field.
2. 5+ years of experience in sports marketing, sponsorship management, or event activation.
3. Proven track record of developing and executing successful sponsorship strategies.
4. Strong project management and organizational skills.
5. Exceptional communication and negotiation skills.
6. Analytical mindset with the ability to measure and report on the impact of sports marketing initiatives.
7. Passion for sports and outdoor activities.

1. Strategic partnership management
2. Sponsorship activation
3. Project management
4. Communication and negotiation
5. Analytical skills
6. Budget management
7. Cross-functional collaboration

A minimum of 5 years in sports marketing, sponsorship management, or event activation, with a proven track record of successful strategy execution.

Bachelor’s degree in Marketing, Business, or a related field.

The role offers an opportunity to join a thriving team within a global luxury group, with endless possibilities for learning and growth. Kering is committed to talent development and fostering internal mobility, promoting leadership skills and helping employees reach their full potential.

Kering Eyewear fosters a stimulating and fulfilling workplace environment, emphasizing talent development and internal mobility. The company encourages leadership skills and supports employees in reaching their full potential, aligning with Kering's commitment to sustainability and innovation.