Kering Eyewear Sports Marketing Manager

Milan • Italy

Thursday, January 9, 2025

Kering Eyewear, a subsidiary of the esteemed Kering Group, stands as a global leader in the luxury and high-end eyewear sector, specializing in frames and sunglasses. The company is renowned for its unique portfolio of prestigious brands, which it develops, manufactures, and markets to discerning customers worldwide. Kering Eyewear empowers its brands to transcend traditional boundaries, fostering innovation and leadership in the eyewear industry while maintaining a strong commitment to sustainability and artistic expression.

1. Oversee key sports partnerships, ensuring contractual obligations are met and maximizing brand exposure and ROI.
2. Develop and execute strategic plans for sports sponsorship activations, including on-site experiences, events, and digital integration.
3. Align sports marketing initiatives with the overall brand strategy to ensure consistent messaging and engagement.
4. Lead the development of annual activation plans, customer programming, and localized campaigns.
5. Oversee relationships with agency partners and vendors for seamless execution of sponsorship initiatives.
6. Collaborate with Sales, Operations, and Marketing teams to align on goals and drive activation success.
7. Manage the budget for partnerships, ensuring efficient allocation of resources to maximize returns.
8. Evaluate the success of partnership activations and campaigns through post-program analysis, providing insights and recommendations for continuous improvement.

1. Bachelor’s degree in Marketing, Business, or a related field.
2. 5+ years of experience in sports marketing, sponsorship management, or event activation.
3. Proven track record of developing and executing successful sponsorship strategies.

1. Strong project management and organizational skills.
2. Exceptional communication and negotiation skills.
3. Analytical mindset with the ability to measure and report on the impact of sports marketing initiatives.
4. Passion for sports and outdoor activities.

A minimum of 5 years in sports marketing, sponsorship management, or event activation, with a proven track record in driving brand growth and consumer engagement.

Bachelor’s degree in Marketing, Business, or a related field.

Joining Kering Eyewear offers the opportunity to be part of a thriving team within a global luxury group, with endless possibilities for learning and growth. The company is committed to talent development and fostering internal mobility, providing a stimulating and fulfilling workplace environment.

Kering Eyewear promotes a culture of innovation and leadership, encouraging employees to reach their full potential in a supportive and dynamic environment. The company values creativity, sustainability, and the ability to transcend traditional boundaries, fostering a workplace where talent can thrive.