Kering Eyewear Senior Communication Manager - Smart Glasses

Kering Eyewear, a distinguished division of the global luxury conglomerate Kering, stands as a pivotal entity in the luxury eyewear sector. Renowned for its innovative designs and superior craftsmanship, Kering Eyewear manages an impressive portfolio of iconic brands such as Gucci, Cartier, and Saint Laurent, among others. The company is committed to sustainability and excellence, continuously redefining the standards of luxury eyewear.

1. Lead the global communication, PR, and influencer marketing strategy for the Smart Glasses category.
2. Develop and execute comprehensive communication activities at a global level.
3. Define campaign objectives, strategy, and measurement frameworks aligned with marketing goals and KPIs.
4. Translate complex technological features into clear and compelling communication guidelines for diverse markets.
5. Manage relationships with creative agencies and internal teams to develop advertising assets and tech-driven content.
6. Collaborate with the PR team to define PR, consumer events, and influencer marketing strategies.
7. Monitor communication strategies and trends within the Smart Glasses and wearable technology industries.
8. Provide leadership and guidance to the communication team.

1. Master’s degree in Communication, Marketing, Management, or a related field.
2. Over 7 years of experience in tech-driven communication, PR, and influencer marketing within wearables or consumer electronics.
3. Fluency in English and Italian; additional languages are a plus.

1. Strong passion for technology, wearables, AI, and digital experiences.
2. Curiosity, creativity, and entrepreneurial drive.
3. Refined aesthetic sensitivity with a passion for luxury and fashion.
4. Outstanding communication and project management skills.
5. Ability to work cross-functionally in a global environment.
6. Advanced proficiency with the MS Office suite.

Over 7 years in tech-driven communication, PR, and influencer marketing within wearables, consumer electronics, or smart health sectors. Experience in fashion or luxury is advantageous.

Master’s degree in Communication, Marketing, Management, or a related field.

Joining Kering offers a unique opportunity to be part of a global luxury group with extensive growth and learning opportunities. The company is dedicated to talent development and internal mobility, fostering a stimulating and fulfilling work environment.

Kering promotes a culture of innovation, leadership, and excellence. The company values creativity and sustainability, providing a dynamic and supportive workplace where employees are encouraged to reach their full potential.