Kering Eyewear Senior Brand Manager, Smart Glasses

Kering Eyewear, a distinguished entity within the global luxury conglomerate Kering, stands as a preeminent force in the luxury eyewear sector. The company is renowned for its innovative approach to design, development, manufacturing, and distribution of eyewear that seamlessly integrates creativity, innovation, and superior quality. With an impressive portfolio that includes iconic brands such as Gucci, Cartier, Saint Laurent, Bottega Veneta, and Balenciaga, Kering Eyewear is committed to sustainability and excellence, captivating consumers worldwide.

1. Lead the Smart Glasses category strategy, balancing technological innovation with brand identity.
2. Interpret market trends in wearable technology and AI, translating insights into strategic opportunities.
3. Develop high-impact marketing initiatives based on consumer understanding and market analysis.
4. Craft a compelling brand narrative around the technology, maintaining brand identity.
5. Collaborate with the Design team to drive the Smart Glasses collection plan.
6. Define pricing strategy consistent with brand image and market positioning.
7. Develop and manage the marketing plan and budget, setting and activating goals.
8. Execute an integrated omnichannel go-to-market strategy with Business Development and Commercial teams.
9. Lead and inspire a high-performing team.

1. Master’s degree in Management, Marketing, or related field.
2. 7+ years in tech-driven brand, product, or marketing roles within wearables or consumer electronics.
3. Fluency in English and Italian.

1. Strong passion for technology, wearables, AI, and digital experiences.
2. Curiosity, creativity, and entrepreneurial drive.
3. Refined aesthetic sensitivity with a passion for luxury and fashion.
4. Outstanding communication and project management skills.
5. Advanced proficiency with the MS Office suite.

7+ years in tech-driven brand, product, or marketing roles, ideally within wearables, consumer electronics, or smart health sectors. Experience in fashion or luxury is advantageous.

Master’s degree in Management, Marketing, or a related field.

Join a global luxury group with opportunities for growth and talent development. Kering promotes leadership skills and internal mobility, offering a stimulating and fulfilling workplace environment.

Kering fosters a culture of innovation and creativity, emphasizing talent development and internal mobility. The company is committed to sustainability and excellence, providing a stimulating environment that encourages employees to reach their full potential.