Kering Eyewear PR Manager

Milan • Italy

Thursday, July 17, 2025

Kering Eyewear, a subsidiary of the esteemed Kering Group, stands as a global leader in the luxury and high-end eyewear sector, encompassing both frames and sunglasses. The company is renowned for its unique ensemble of powerful brands, which are designed, developed, and marketed to cater to the luxury and sport & lifestyle segments. Kering Eyewear empowers its brands to transcend boundaries, fostering innovation and leadership in the eyewear industry while realizing both artistic and financial potential in an imaginative and sustainable manner.

1. Manage and coordinate PR activities for the Maui Jim brand.
2. Define and implement influencer marketing strategies aligned with brand positioning, selecting profiles consistent with the brand’s values and monitoring collaboration impact.
3. Manage relationships with talent agencies, managers, and key opinion leaders (KOLs) to develop the brand's Friend of the House community.
4. Coordinate and supervise the activities of the influencer marketing agency, focusing on planning, analyzing results, and optimization.
5. Develop PR strategies consistent with the brand's values and positioning, identifying ad-hoc activities for different markets, and promoting innovative ideas aligned with emerging trends.
6. Strengthen the brand's presence and relevance in main media channels, focusing on lifestyle, sport, wellness, travel, and tourism.
7. Ensure the product image aligns with the brand's authentic, premium, and performance DNA.
8. Collaborate closely with Marketing, Communications, Social, Content, Retail Design, and E-commerce teams for strategic alignment and integrated brand communication.
9. Coordinate and supervise PR activities in markets covered by Kering Eyewear subsidiaries and local partners, supporting local teams in developing effective PR strategies.
10. Work with PR agencies to support the brand.
11. Collaborate in developing all brand PR assets, including press releases and pack shots.
12. Assist in organizing Press Days.
13. Share PR plans and results, encouraging a continuous exchange of best practices.
14. Define and monitor the PR budget, ensuring strategic resource use.

1. Degree in Marketing or Communication.

1. Fluency in English and Italian; additional languages are a plus.
2. Advanced expertise in Excel, PowerPoint, FGPS, and DMR.
3. Proficiency in talent and KOL management.
4. Strong organizational skills with attention to detail and deadline adherence.
5. Team player with the ability to coordinate stakeholders and build strong relationships.
6. Entrepreneurial autonomy and problem-solving skills.

A minimum of 5 years in PR and influencer marketing, with proven results in community creation.

Degree in Marketing or Communication.

Kering offers a stimulating and fulfilling workplace environment with opportunities for talent development and internal mobility, promoting leadership skills and helping employees reach their full potential.

Kering fosters a culture of growth and innovation, encouraging employees to explore their potential within a global luxury group. The company values leadership, creativity, and sustainability, providing a dynamic environment for professional development.