Kering Eyewear PR Manager

Milan • Italy

Friday, April 18, 2025

Kering Eyewear, a subsidiary of the global luxury group Kering, stands as a preeminent leader in the luxury and high-end eyewear market. The company is renowned for its innovative approach to design, development, and marketing of premium frames and sunglasses. Kering Eyewear empowers its brands to transcend conventional boundaries, fostering leadership and innovation within the eyewear sector, while ensuring artistic and financial success in a sustainable manner.

1. Manage and coordinate PR activities to achieve global objectives, focusing on sports, active lifestyle, and outdoor initiatives.
2. Define and implement influencer marketing strategies aligned with brand positioning, selecting profiles consistent with brand values.
3. Manage relationships with talent agencies, managers, and key opinion leaders (KOLs) to develop the brand's 'Friend of the House' community.
4. Coordinate and supervise influencer marketing agency activities, focusing on planning, result analysis, and optimization.
5. Develop PR strategies consistent with brand values and positioning, identifying activities for different markets and promoting innovative ideas.
6. Strengthen brand presence in major media channels, focusing on lifestyle, sport, wellness, travel, and tourism.
7. Ensure product image consistency with the brand's authentic, premium, and performance DNA.
8. Collaborate with Marketing, Communications, Social, Content, Retail Design, and E-commerce teams for strategic alignment.
9. Coordinate and supervise PR activities in markets covered by Kering Eyewear subsidiaries and local partners.
10. Work with international PR agencies to support the brand.
11. Collaborate on the development of all brand PR assets, including press releases and promotional materials.
12. Organize local and international Press Days, ensuring alignment with corporate guidelines.
13. Share PR plans and results with Kering Eyewear subsidiaries, encouraging best practice exchanges.
14. Define and monitor the PR budget, ensuring strategic resource use.

1. Degree in Marketing or Communication

1. Fluency in English and Italian; additional languages are a plus.
2. Advanced expertise in Excel, PowerPoint, FGPS, and DMR.
3. Proficiency in talent and KOL management.
4. Strong organizational skills with attention to detail and deadline adherence.
5. Team player with the ability to coordinate stakeholders and build strong relationships.
6. Entrepreneurial autonomy and problem-solving skills.

Minimum of 5 years in PR and influencer marketing with proven community creation results.

Degree in Marketing or Communication

Opportunity to join a global luxury group with extensive growth and learning possibilities, fostering internal mobility and leadership skills.

Kering Eyewear offers a stimulating and fulfilling workplace environment, promoting talent development and internal mobility. The company values leadership skills and encourages employees to reach their full potential within a thriving team.