Kering Eyewear PR & Influencer Marketing Manager

Milan • Italy

Friday, July 25, 2025

Kering Eyewear stands as a global leader in the luxury and high-end eyewear sector, crafting an unparalleled collection of prestigious brands. As part of the esteemed Kering Group, Kering Eyewear excels in designing, developing, and marketing the most coveted frames and sunglasses across the luxury and sport lifestyle segments. The company is dedicated to empowering its brands to transcend boundaries, fostering innovation and leadership in the eyewear industry while realizing both artistic and financial aspirations sustainably.

1. Manage and coordinate PR activities for the Maui Jim brand.
2. Define and implement influencer marketing strategies aligned with brand positioning, selecting profiles consistent with the brand’s values, and monitoring the impact of collaborations in terms of awareness and engagement.
3. Manage relationships with talent agencies, managers, and key opinion leaders, ensuring the development of the brand's 'Friend of the House' community.
4. Coordinate and supervise the activities of the influencer marketing agency, focusing on planning, analyzing results, and optimizing them.
5. Develop PR strategies consistent with the brand's values and positioning, identifying ad-hoc activities for different markets, and promoting innovative ideas aligned with emerging trends.
6. Strengthen the brand's presence and relevance in major media channels, both print and digital, with a focus on lifestyle, sport, wellness, travel, and tourism.
7. Ensure that the product image is consistently represented in a manner that aligns with the brand's authentic, premium, and performance DNA.
8. Collaborate closely with Marketing, Communications, Social, Content, Retail Design, and E-commerce teams to ensure strategic alignment and integrated brand communication.
9. Work with PR agencies to support the brand.
10. Collaborate in the development of all brand PR assets, including press releases, pack shots, and cookbooks.
11. Assist in organizing Press Days.
12. Share PR plans and results regularly, encouraging continuous exchange of best practices.
13. Define and monitor the PR budget for the brand, ensuring strategic use of resources.

1. Degree in Marketing or Communication.

1. Fluency in English and Italian; additional languages are a plus.
2. Advanced expertise in Excel, PowerPoint, FGPS, and DMR.
3. Proficiency in talent and key opinion leader management.
4. Exceptional organizational skills and attention to detail with a strong focus on results and meeting deadlines.
5. Strong team player with the ability to coordinate different stakeholders and build strong relationships.
6. Entrepreneurial autonomy and problem-solving skills.

At least 5 years of experience in PR and influencer marketing with proven results in community creation.

Degree in Marketing or Communication.

Joining Kering Eyewear offers an opportunity to be part of a thriving team within a global luxury group that provides endless possibilities for learning and growth. The company is committed to fostering internal mobility and promoting leadership skills, helping employees reach their full potential in a stimulating and fulfilling workplace environment.

Kering Eyewear is part of the Kering Group, which is renowned for its commitment to talent development and fostering a dynamic, inclusive, and innovative workplace culture. The company values leadership and encourages employees to achieve their full potential through a supportive and engaging environment.