Kering Eyewear Media Manager

Milan Italy

Monday, January 20, 2025

Kering Eyewear, a distinguished subsidiary of the Kering Group, stands as a global leader in the luxury and high-end eyewear sector. Renowned for its innovative approach, Kering Eyewear curates an exceptional portfolio of prestigious brands, crafting the most coveted frames and sunglasses within the luxury and sport & lifestyle segments. The company leverages its profound industry expertise to propel its brands beyond conventional boundaries, fostering both artistic and financial growth in a sustainable and imaginative fashion.

1. Develop and execute comprehensive above-the-line (ATL) media plans that align with brand objectives and budgetary constraints.
2. Collaborate with the brand's media agency to ensure strategic alignment and seamless execution of media campaigns.
3. Engage with internal stakeholders, including media, eCommerce, content, and sales teams, to ensure cohesive campaign strategies and objectives.
4. Conduct market research and analyze audience data to inform media strategies.
5. Prepare media plan proposals and performance reports.
6. Negotiate with media vendors through the media agency to secure optimal rates and placements.
7. Stay abreast of industry trends, new media platforms, and emerging technologies to continually refine media strategies.

1. Over 5 years of experience in media planning, preferably on a global scale or within a brand or agency setting.
2. Proven track record in managing international media plans.
3. Bachelor's degree in Marketing, Communication, or Business Management.
4. Fluency in English and Italian; additional languages are advantageous.

1. Excellent communication, negotiation, and presentation skills.
2. Ability to work collaboratively with cross-functional teams.
3. Strong analytical skills with the capability to interpret data and generate actionable insights.
4. Proficiency in both digital and traditional media channels.
5. Ability to meet tight deadlines and adapt to changing project requirements.

A minimum of five years in media planning, with a preference for global or brand/agency experience.

Bachelor's degree in Marketing, Communication, or Business Management.

The position offers a stimulating and fulfilling workplace environment with opportunities for professional growth and development within a global luxury group.

Kering Eyewear fosters a dynamic and innovative workplace culture, emphasizing talent development and internal mobility. The company is committed to nurturing leadership skills and helping employees reach their full potential in a supportive and inspiring environment.