Kering Eyewear Media Manager

Milan • Italy

Friday, December 20, 2024

Kering Eyewear, a subsidiary of the prestigious Kering Group, stands as a global leader in the luxury and high-end eyewear market, specializing in frames and sunglasses. With a portfolio of powerful brands, Kering Eyewear excels in both the luxury and sport & lifestyle segments. The company is dedicated to pushing the boundaries of innovation and sustainability, empowering its brands to achieve artistic and financial excellence.

1. Develop and execute comprehensive ATL media plans that align with brand goals and budget.
2. Collaborate with the brand media agency to ensure strategic alignment and seamless execution of media campaigns.
3. Work closely with internal stakeholders, including media, eCommerce, content, and sales, to ensure cohesive campaign strategies and objectives.
4. Conduct market research and analyze audience data to inform media strategies.
5. Prepare media plan proposals and performance reports.
6. Negotiate with media vendors through the media agency to secure the best rates and placements.
7. Stay up-to-date with industry trends, new media platforms, and emerging technologies to continually refine media strategies.

1. Over 5 years of experience in media planning, preferably globally or within a brand or agency setting.
2. Proven experience in managing international media plans.
3. Degree in Marketing, Communication, or Business Management.
4. Fluency in English and Italian; additional languages are a plus.

1. Excellent communication, negotiation, and presentation skills.
2. Strong analytical skills with the ability to interpret data and generate actionable insights.
3. Ability to meet tight deadlines and adapt to changing project requirements.
4. Knowledge of both digital and traditional media channels.
5. Google Ads and other relevant certifications are a plus.

Candidates should possess over 5 years of experience in media planning, with a preference for those who have managed international media plans.

Degree in Marketing, Communication, or Business Management.

Kering offers a stimulating and fulfilling workplace environment with endless possibilities for learning and growth, emphasizing talent development and internal mobility.

Kering fosters a dynamic and innovative culture, promoting leadership skills and encouraging employees to reach their full potential within a global luxury group.