Kering Eyewear Marketing Specialist

Milan • Italy

Friday, May 9, 2025

Kering Eyewear, a distinguished leader in the luxury and high-end eyewear sector, is renowned for its innovative approach to design, development, and marketing of premium frames and sunglasses. As part of the illustrious Kering Group, which encompasses a portfolio of esteemed luxury brands, Kering Eyewear offers a dynamic environment that fosters creativity and innovation, enabling brands to excel in the competitive eyewear market.

1. Assist in planning, developing, and executing trade marketing initiatives across multiple channels and international markets to support business growth and enhance brand positioning at the store level.
2. Develop and deliver marketing collaterals such as brochures, flyers, and newsletters, ensuring alignment with business needs in collaboration with the commercial team.
3. Conduct regular market research and competitor analysis to identify market opportunities and trends in visual merchandising, events, retail experiences, digital, PR, and communication needs.
4. Manage special channel projects by coordinating cross-functional efforts in developing 360 marketing campaigns and ensuring compliance with deadlines.
5. Assist in planning, organizing, and executing events, collaborating with functional departments and external partners on project design, logistics management, vendor coordination, and budget tracking.
6. Support in drafting internal reports and conducting divisional meetings to review market and channel performances, monitor implementation, and share best practices for continuous improvement.
7. Assist in reviewing and following up on investment plans, including Marketing OPEX and CAPEX.

1. Degree in economics or marketing
2. Experience in eyewear, watch & jewellery, beauty & cosmetics, fashion, or accessories
3. Fluent in English and Italian

1. Proficiency in Microsoft Office, especially Excel and PowerPoint
2. Strong organizational skills and initiative
3. Ability to work collaboratively in a team environment
4. Passion for the product and industry

Preferably experience in the eyewear, watch & jewellery, beauty & cosmetics, fashion, or accessories sectors.

Degree in economics or marketing.

Opportunity to contribute to the development of a thriving company within a global luxury group, with possibilities for learning and growth. Emphasis on talent development and internal mobility within a stimulating and fulfilling workplace environment.

Kering Eyewear promotes a culture of diversity and inclusion, recognizing that a diverse workforce enriches the workplace and enhances the ability to adapt to a changing world. The company is committed to fostering leadership skills and helping employees reach their full potential.