Kering Eyewear In-Store Specialist

Munich • Germany

Friday, April 4, 2025

Kering Eyewear, a prominent division of the global luxury conglomerate Kering, stands as a leader in the luxury and high-end eyewear market. The company is renowned for its innovative designs and exceptional craftsmanship in frames and sunglasses, catering to both luxury and sport & lifestyle segments. Kering Eyewear empowers its brands to excel and innovate, ensuring they reach their artistic and financial potential in a sustainable manner.

1. Develop and implement local trade marketing plans for assigned clients.
2. Negotiate prime retail spaces for brand visibility.
3. Ensure maximum visibility through permanent and seasonal activities, including pop-up placements and product merchandising.
4. Support the trade marketing team in determining point-of-sale material needs, allocation, and consumption.
5. Ensure optimal in-store execution of trade marketing strategies in key cities and with top clients.
6. Coordinate with agencies for window and in-store setups.
7. Ensure proper product facings, space optimization, and ideal assortment implementation in stores.
8. Conduct training sessions for assigned clients.
9. Assist the sales team in presenting collections to key clients, especially during buying events.
10. Support the marketing team in brand and product presentations during national meetings.
11. Organize in-store and sales events.
12. Manage sellout contests and trade and consumer incentives.
13. Monitor sellout results in assigned stores.
14. Prepare activity reports, provide collection feedback, and follow up on KPIs.

1. University degree or secondary education; visual merchandising education is advantageous.
2. Fluent in German and English; French is a plus.
3. Valid driver's license.
4. Willingness to travel 80% of the time.

1. Visual merchandising expertise.
2. Strong training and communication skills.
3. Flexibility and adaptability in fast-paced environments.
4. Excellent customer relationship and negotiation skills.
5. Experience in storytelling and presenting creative marketing solutions.
6. Proactive and target-focused approach.
7. Strong organizational and project management skills.
8. Analytical skills and problem-solving capabilities.
9. Proficiency in Excel and PowerPoint.

A minimum of 2 years of relevant industry experience in eyewear, apparel, fashion, luxury, or cosmetics, covering both retail and wholesale sectors.

University degree or secondary education.

The role offers the opportunity to be part of a dynamic company within a global luxury group, with ample opportunities for professional growth and development. Kering is committed to fostering internal mobility and talent development.

Kering Eyewear fosters a stimulating and fulfilling work environment, promoting leadership skills and helping employees reach their full potential. The company values creativity, innovation, and sustainability, encouraging a collaborative and dynamic workplace culture.