Kering Eyewear Digital Specialist

LINDBERG, a distinguished name in eyewear design, is renowned for its innovative approach and dedication to craftsmanship. As part of Kering Eyewear, the global leader in luxury and high-end eyewear, LINDBERG combines Danish design principles with cutting-edge technology to create lightweight and minimalistic glasses. Kering Eyewear is a subsidiary of Kering, a conglomerate that curates a portfolio of powerful luxury brands, fostering an environment where creativity and excellence are paramount.

1. Design seamless and intuitive user flows that integrate luxury storytelling with interactive digital experiences for digital-native audiences.
2. Develop data-driven landing pages to effectively showcase new product launches and seasonal campaigns.
3. Utilize Google Analytics (GA4) to analyze user behavior, optimize conversion rates, enhance SEO performance, and provide actionable reporting.
4. Manage and optimize Search Engine Marketing campaigns via Google Ads and enhance brand presence across paid social platforms.
5. Set up and manage B2B email systems to strengthen partner relationships.
6. Oversee budget management to ensure efficient allocation and maximum return on investment.
7. Contribute to digital excellence through cross-functional initiatives and ad hoc projects, supporting the brand’s evolving digital strategy.

1. Master’s or Bachelor’s degree in marketing, digital communication, or a related field.
2. 3+ years of experience in digital marketing, preferably within premium or luxury brands.

1. Expertise in crafting engaging website content and high-performing landing pages.
2. Strong analytical skills with proficiency in Google Analytics (GA4) and KPI tracking/reporting.
3. Hands-on experience with Google Ads and Meta Ads Manager.
4. Working knowledge of Mailchimp or similar email marketing platforms.
5. Experience in budget management and performance optimization.
6. Strong written and verbal communication skills with fluency in English and Danish.

3+ years of experience in digital marketing, ideally within premium or luxury brands.

Master’s or Bachelor’s degree in marketing, digital communication, or a related field.

The position offers the opportunity to join an international company within a global luxury group, renowned for innovative design and craftsmanship. The company fosters a creative and collaborative environment, empowering individuals to achieve their full potential in a challenging and rewarding workplace.

Kering is committed to fostering a diverse workforce, believing that diversity in all its forms enriches the workplace. The company values creativity, collaboration, and the empowerment of individuals to express their talents. As an Equal Opportunity Employer, Kering welcomes applications from all qualified candidates, regardless of their background.