Kering Eyewear Digital Specialist

LINDBERG, a prestigious brand within the Kering Eyewear portfolio, stands at the forefront of eyewear innovation, merging Danish design ethos with advanced technological craftsmanship. As part of Kering, a global leader in luxury and high-end eyewear, LINDBERG is dedicated to redefining eyewear with its signature lightweight and minimalist designs. The brand offers a dynamic and creative environment where employees are empowered to push the boundaries of design and technology.

1. Design seamless, intuitive user flows that integrate luxury storytelling with interactive digital experiences for modern audiences.
2. Develop data-driven landing pages for new product launches and seasonal campaigns.
3. Utilize Google Analytics (GA4) to analyze user behavior, optimize conversion rates, enhance SEO performance, and provide actionable reporting.
4. Manage and optimize Search Engine Marketing campaigns through Google Ads and enhance brand presence on paid social platforms.
5. Establish and manage B2B email systems to strengthen partner relationships.
6. Oversee budgets to ensure efficient allocation and maximize return on investment.
7. Contribute to digital excellence through cross-functional initiatives and ad hoc projects, supporting the brand’s evolving digital strategy.

1. Master’s or Bachelor’s degree in marketing, digital communication, or a related field.
2. 2+ years of experience in digital marketing, preferably within premium or luxury brands.

1. Expertise in creating engaging website content and high-performing landing pages.
2. Strong analytical skills with proficiency in Google Analytics (GA4) and KPI tracking/reporting.
3. Hands-on experience with Google Ads and Meta Ads Manager.
4. Knowledge of Mailchimp or similar email marketing platforms.
5. Experience in budget management and performance optimization.
6. Ability to manage multiple projects efficiently.
7. Fluency in English and Danish.

2+ years of proven experience in digital marketing, ideally within premium or luxury brands.

Master’s or Bachelor’s degree in marketing, digital communication, or a related field.

LINDBERG offers a challenging and rewarding workplace that encourages creativity, collaboration, and personal growth, within the framework of a global luxury group.

LINDBERG fosters a creative and collaborative environment where innovation is encouraged and individual potential is maximized. As part of Kering, the company is committed to diversity and inclusion, valuing a workforce enriched by varied backgrounds and perspectives.