Kering Eyewear Brand Manager

Milan • Italy

Monday, February 17, 2025

Kering Eyewear, a subsidiary of the global luxury conglomerate Kering, stands as the preeminent leader in the luxury and high-end eyewear sector, specializing in frames and sunglasses. The company is renowned for its unique portfolio of influential brands, which it designs, develops, manufactures, and markets across the luxury and sport & lifestyle segments. Kering Eyewear leverages its industry expertise to empower its brands to transcend boundaries, fostering innovation and leadership in the eyewear market while realizing both artistic and financial potential in a sustainable and imaginative manner.

1. Develop product strategy in alignment with company strategies in collaboration with the Head of Marketing, focusing on product, assortment, and pricing.
2. Coordinate with the Design team to structure the annual collection plan for assigned brands, integrating market and sales analysis with brand objectives and design developments.
3. Ensure consistency in style, price positioning, and range highlights across all markets.
4. Propose and monitor the pricing strategy for each brand, ensuring alignment with brand image and positioning.
5. Create and implement the annual marketing and communication plan, including strategic lines, activities, and quarterly regional plans.
6. Manage and oversee the annual marketing budget.
7. Monitor and analyze global eyewear market trends to identify growth opportunities.
8. Prepare presentations for the sales force, customers, and brand showrooms in collaboration with the training team.
9. Support the collection assortment process for each customer segment and region.

1. 4-5 years of experience in a similar role.
2. Master’s degree in marketing or business administration.
3. Experience in eyewear, watch & jewellery, beauty & cosmetics, fashion, or accessories.

1. Fluency in English and Italian; French is advantageous.
2. Strong product and fashion acumen.
3. Result-oriented with excellent problem-solving skills.
4. Dynamic, proactive, flexible, and committed to teamwork.
5. Exceptional communication and relationship-building skills.
6. Outstanding analytical skills.

4-5 years of experience in a similar role, preferably within the eyewear, watch & jewellery, beauty & cosmetics, fashion, or accessories sectors.

Master’s degree in marketing or business administration.

The position offers a stimulating and fulfilling workplace environment with opportunities for talent development and internal mobility within the global luxury group Kering.

Kering fosters a culture of growth and innovation, promoting leadership skills and encouraging employees to reach their full potential. The company values a stimulating and fulfilling work environment, emphasizing teamwork and collaboration.