Kering Eyewear Assistant Product Marketing Manager

Shanghai • China

Monday, September 15, 2025

Kering Eyewear, a division of the esteemed Kering Group, stands as a global leader in the luxury and high-end eyewear sector, encompassing both frames and sunglasses. The company is renowned for its ensemble of powerful brands, each embodying a unique blend of creativity and innovation. As part of Kering, a conglomerate that champions luxury, Kering Eyewear benefits from a robust infrastructure that supports artistic and financial potential, fostering an environment where brands can thrive and innovate sustainably.

1. Oversee the eyewear business for 5-6 luxury brands, focusing on product development, assortment, and marketing.
2. Lead special product development projects, including exclusive models and capsule collections, ensuring alignment with APAC and HQ.
3. Manage product assortment and sample logistics for buying events and roadshows.
4. Coordinate PR sample management, including seeding, stock management, and exposure tracking.
5. Develop and execute product marketing and communication strategies, including product launches and promotional content creation.
6. Conduct market research and competitor analysis to inform product strategy.
7. Coordinate 360-degree projects, integrating product, communication, visual merchandising, and trade marketing.

1. Bachelor’s degree with proficiency in English and computer skills.
2. 3-5 years of professional experience, with at least 2-3 years in product management. Experience in eyewear, cosmetics, or outdoor industries is advantageous.
3. Strong problem-solving abilities and idea generation skills.
4. Ability to manage competing demands and prioritize tasks effectively.

1. Proficiency in Microsoft Office Suite, including Excel, Word, and PowerPoint.
2. Strong communication and interpersonal skills.
3. Excellent organizational and time management capabilities.
4. Ability to work independently and travel up to 10% during peak periods.

3-5 years of relevant professional experience, with a focus on product management in luxury or related industries.

Bachelor’s degree

Opportunity to join a leading luxury group with potential for career growth and development. Kering promotes internal mobility and leadership skills, fostering a stimulating and fulfilling work environment.

Kering Eyewear is committed to diversity and inclusivity, valuing differences in gender, age, nationality, culture, and more. The company fosters a workplace where talent can be expressed freely, adapting to a changing world with creativity and innovation.