Kering Eyewear Area Sales Manager

Gothenburg • Sweden

Thursday, October 2, 2025

Kering Eyewear, a distinguished entity within the global luxury conglomerate Kering, stands as a leader in the high-end eyewear sector, encompassing both frames and sunglasses. The company excels in the design, development, manufacturing, and marketing of premium eyewear, catering to the luxury and sport & lifestyle markets. Kering Eyewear empowers its brands to innovate and lead within the industry, ensuring they reach their artistic and financial potential through sustainable practices.

1. Manage and develop business relationships with opticians, regional department stores, and independent customers.
2. Drive sales and achieve budget targets by building a qualitative distribution network.
3. Evaluate new customers for brand suitability and launch potential.
4. Ensure brand integrity and proper in-store presentation according to merchandising standards.
5. Research and target new customer opportunities.
6. Plan effective store visits to achieve key performance indicators.
7. Conduct brand presentations and sell-in new collections.
8. Provide in-store training to retailer's sales staff on brands, products, and marketing activities.
9. Ensure adequate stock levels and support stock management processes.
10. Implement trade marketing activities in collaboration with the trade marketing team.
11. Collect and manage sell-out reports and customer orders.
12. Ensure visual merchandising aligns with distribution strategy and manage Point of Sale marketing material.
13. Negotiate and optimize brand presence in stores, including window displays.
14. Provide exceptional customer service and manage order and delivery follow-through.
15. Assist the Finance department with invoice and credit note queries.
16. Handle client commercial returns in line with corporate policy.

1. More than 2 years of experience in sales roles within the optical industry.
2. Optical degree from an optical store or laboratory is advantageous but not required.
3. Willingness to travel 80% of the time.
4. Possession of a full clean driving license.

1. Excellent communication and presentation skills.
2. Sales-driven mindset with business expansion capabilities.
3. Strong customer relationship management skills.
4. Negotiation and influencing abilities.
5. Ability to work under pressure and meet deadlines.
6. Organizational skills to manage and improve sales processes.

A minimum of two years in sales roles within the optical industry is required.

An optical degree is advantageous but not mandatory.

The role offers the opportunity to join a thriving company within a global luxury group, with endless possibilities for learning and growth. Kering is committed to talent development and fostering internal mobility, promoting leadership skills and helping employees reach their full potential.

Kering is dedicated to building a diverse workforce, embracing diversity in all its forms, including gender, age, nationality, culture, religious beliefs, and sexual orientation. The company fosters an inclusive environment that encourages individual and collective talent expression, adapting to a changing world.