Kering CRM Project Manager Assistant Intern

Paris France

Thursday, January 23, 2025

Kering, a global leader in the luxury sector, is renowned for its stewardship of iconic brands in fashion, leather goods, and jewelry, including Gucci, Saint Laurent, and Bottega Veneta, among others. As part of its commitment to fostering creativity and innovation, Kering empowers its Houses to push the boundaries of creative expression while championing sustainable and responsible luxury. With a workforce of 49,000 employees and a revenue of €19.6 billion in 2023, Kering offers a dynamic environment where talent can thrive and contribute to shaping the future of luxury.

1. Assist the Campaign Coordinator in executing ad hoc campaigns and multichannel CRM journeys, including briefing, creative asset retrieval, BAT validation, monitoring, and reporting.
2. Propose and implement process improvements to enhance developer efficiency.
3. Ensure team responsiveness and proactivity in managing simple campaigns.
4. Organize and lead recurring meetings with various brands, preparing agendas, content, and documenting decisions and action plans.
5. Maintain and update the journeys catalog, tracking new and updated journeys, and revising key KPIs.
6. Conduct benchmarking to compile best practices and assess lifecycle program implementations.
7. Assist in compiling campaign reports, highlighting successes, and suggesting improvements.
8. Collaborate with brand Houses to adapt reporting formats and propose campaign enhancements.

1. Initial experience in marketing within luxury, digital, or retail sectors.
2. Familiarity with campaign management or CRM systems.

1. Proficiency in Excel and PowerPoint.
2. Strong organizational skills with meticulous attention to detail.
3. Excellent written and verbal communication skills.
4. Fluency in French and English, with the ability to work in a multicultural and multilingual environment.

A foundational experience in marketing, particularly within the luxury, digital, or retail markets, is required.

This role offers the opportunity to join a vibrant team and play a pivotal role in client activation across Kering's diverse portfolio of luxury brands.

Kering is dedicated to fostering a diverse and inclusive workplace, embracing differences in gender, age, nationality, culture, and more. This commitment to diversity enriches the workplace and enhances the company's ability to adapt in a rapidly changing world. As an Equal Opportunity Employer, Kering welcomes applications from all qualified candidates, regardless of their background.