Kenzo Marketing & PR Manager

Kenzo, a distinguished name in the luxury fashion industry, is part of the esteemed LVMH conglomerate, renowned for its commitment to innovation and excellence. As an employer, Kenzo offers a dynamic environment where creativity and strategic thinking are highly valued, providing employees with opportunities to contribute to the brand's legacy and growth in the competitive fashion market.

1. Promote and uphold the brand image in the Japanese market, ensuring alignment with global brand standards.
2. Develop and execute comprehensive 360-degree Marketing & PR plans tailored to local market needs.
3. Manage and oversee the Marketing, PR, Retail event, and CRM budget, ensuring strategic allocation and reporting to headquarters.
4. Cultivate and maintain strong relationships with media, editors, stylists, and key opinion leaders to enhance brand visibility.
5. Coordinate with external vendors and agencies to execute marketing events and projects.
6. Oversee digital marketing strategies, including social media management and online advertising campaigns.
7. Plan and manage press activities, including sample management and media coverage reporting.
8. Organize and execute events to increase brand awareness and identity, ensuring consistency with global brand image.
9. Manage CRM programs and customer loyalty initiatives, analyzing customer data to inform strategy.

1. University degree in a relevant field.
2. Minimum of 5 years experience in PR/AD management within the fashion industry.
3. Proficiency in English and Japanese, both spoken and written, at a business level.

1. Strong influential and negotiation skills.
2. Ability to analyze and understand market trends.
3. Excellent communication and interpersonal skills.
4. Proficiency in Microsoft Office and familiarity with digital tools.
5. Strong organizational and planning skills.
6. Ability to work under pressure and remain calm.
7. Proactive and self-motivated with a problem-solving mindset.

A minimum of 5 years in PR and advertising management within the fashion industry is required.

University degree in a relevant field.

Kenzo offers a comprehensive benefits package, including opportunities for professional development and career advancement within the LVMH group.

Kenzo fosters a culture of creativity, innovation, and excellence, encouraging employees to contribute their unique perspectives and skills. The workplace environment is dynamic and fast-paced, reflecting the brand's commitment to maintaining its position at the forefront of the luxury fashion industry.