Kendo Marketing Manager

Kendo, a part of the LVMH conglomerate, is renowned for its innovative approach in the beauty and cosmetics industry. The company is dedicated to fostering creativity and excellence, offering a dynamic workplace where employees are encouraged to thrive and contribute to the brand's success. As part of the LVMH family, Kendo benefits from a rich heritage of luxury and a commitment to sustainability and innovation.

1. Support the Senior Marketing & PR Manager in executing 360° marketing plans for new and core products across key retailers.
2. Act as the regional owner for brand launch dates, newness, assets, and sampling.
3. Define campaign KPIs, budgets, and manage execution across paid social, in-store events, trade marketing, and retailer activations.
4. Develop and deliver campaign launch decks and retailer strategy presentations.
5. Implement merchandising guidelines in collaboration with the VM team to ensure a best-in-class brand presence in stores.
6. Localize and implement global brand strategies and creative toolkits, ensuring alignment with brand guidelines across UK retailers.
7. Work closely with the global brand team on timelines, key dates, and UK-specific needs.
8. Maintain retailer-specific strategy decks, ensuring consistency with global positioning while tailoring to local market requirements.
9. Collate and share competitor activity, trends, and pricing analysis to support in-market launch and pricing strategies.
10. Build and maintain strong relationships with retail partners, tailoring marketing strategies to their channels.
11. Develop annual budget and campaign spend plans with the Senior Marketing & PR Manager, tracking performance and flagging risks or opportunities.
12. Create Criteo strategies to maximize brand visibility and SKU conversion.
13. Oversee joint business plans with commercial teams, including beauty boxes, GWPs, and sampling activity.
14. Ensure the brand marketing budget tracker is accurate and up to date, identifying risks and opportunities.
15. Collaborate with commercial teams to build investment opportunities by retailer.
16. Conduct forecasting and performance analysis for NPD launches, sampling, and gifting.
17. Manage the sampling tracker, providing monthly updates and flagging discrepancies or overspend.
18. Partner with the Senior Marketing & PR Manager/Coordinator to maximize PR and influencer activity, including eventing and campaign launches.
19. Collaborate with VM, Education, and Sales teams to ensure alignment on forecasts, social activations, and in-store execution.
20. Develop cohesive sampling and NSG plans in partnership with commercial teams.

1. 6+ years relevant experience, preferably in the beauty industry.
2. Proven experience in launching and managing marketing plans in a retail environment.
3. Experience working with global head offices preferred.

1. Strong organizational and time management skills.
2. Proficient in Microsoft Office applications (Excel, Word, PowerPoint).
3. Creative thinker and proactive, resourceful problem solver.
4. Highly organized with excellent attention to detail in task management and budget tracking.
5. Ability to cultivate strong partnerships across cross-functional teams.

Minimum of 3 years in a relevant marketing role, with a preference for experience in the beauty industry.

The position offers a hybrid working mode, combining remote work flexibility with in-office collaboration, fostering a balanced professional environment.

Kendo promotes a culture of innovation, collaboration, and excellence. The company values creativity and encourages employees to push boundaries while maintaining a commitment to sustainability and luxury.