Kendo Director of Brand and Marketing

Singapore • Singapore

Friday, April 11, 2025

Kendo Holdings, Inc., a San Francisco-based beauty brand developer and wholesaler, operates under the auspices of LVMH Moët Hennessy - Louis Vuitton, the world's preeminent luxury conglomerate. Renowned for its innovative approach to beauty product development, Kendo collaborates closely with global Sephora channels and other selective retailers. The company's ethos is deeply rooted in creativity, perseverance, and quality, with a commitment to redefining the beauty industry through storytelling and strategic partnerships. Kendo's portfolio in Southeast Asia includes notable brands such as Fenty Beauty by Rihanna, Fenty Skin, and KVD Beauty, with a regional distribution network spanning Singapore, Malaysia, Thailand, the Philippines, and India.

1. Collaborate with the Senior Director to establish and achieve retail and wholesale budgets across both physical and digital channels.
2. Develop and implement regional brand and marketing strategies that align with global brand objectives while addressing local market nuances.
3. Deliver comprehensive reporting on industry trends, competitive analysis, and sales performance by brand and category.
4. Lead retailer joint business planning meetings, ensuring alignment on vision and securing optimal marketing support.
5. Manage product forecasts, inventory, and obsolescence in partnership with the Kendo Planning Team and Sephora.
6. Oversee PR and advertising agencies, ensuring adherence to strategic guidelines and budget constraints.
7. Allocate marketing budget resources strategically to maximize ROI.
8. Ensure flawless execution of Visual Merchandising guidelines and manage store space and fixture requirements.
9. Develop and inspire a high-caliber team, fostering a culture aligned with Kendo's core values.

1. 8 to 10 years of experience in a commercial or marketing role, preferably within the beauty industry.
2. Proven strategic thinker and brand builder.
3. Demonstrated leadership ability with a talent for inspiring and collaborating across functions.
4. Strong business acumen and analytical skills, with a results-oriented mindset.
5. Proficiency in stock and inventory management.
6. Exceptional interpersonal skills and high integrity.
7. Adaptability and a proactive 'can do' attitude.
8. Ability to present ideas effectively to senior management.
9. Commitment to fostering Kendo's core values and culture.

1. Strategic marketing and brand development
2. Leadership and team management
3. Analytical and business acumen
4. Interpersonal communication
5. Inventory and stock management
6. Adaptability and problem-solving

A minimum of 10 years in a commercial or marketing role is required, with experience in the beauty industry considered advantageous.

University degree required; Business School or equivalent preferred.

The position offers a dynamic work environment with opportunities for professional growth and development within a leading luxury beauty brand.

Kendo fosters an entrepreneurial spirit and a culture of perseverance, generosity, and storytelling. The company values quality and fun, integrating these elements into its work environment. Employees are encouraged to be innovative and collaborative, contributing to a vibrant and dynamic workplace.