Kendo Brand and Marketing Manager

Singapore • Singapore

Friday, February 13, 2026

Kendo, a dynamic and innovative force in the beauty industry, is renowned for its creation of iconic brands such as Fenty Beauty by Rihanna and KVD Vegan Beauty. As a subsidiary of LVMH, Kendo leverages the conglomerate's vast resources and expertise while maintaining a nimble and entrepreneurial spirit. The company is committed to redefining beauty through cutting-edge products and visionary campaigns, creating a vibrant and inclusive workplace that fosters creativity and collaboration.

1. Strategize, define, and implement brand mission, objectives, and positioning in the market.
2. Serve as the brand spokesperson, ensuring cohesive narrative across PR, social media, advertising, retail, and education.
3. Lead brand meetings and support negotiations to secure optimal support from retail partners.
4. Design and oversee consumer engagement journey to achieve brand objectives.
5. Collaborate with cross-functional teams to share consumer insights and champion regional product enhancements.
6. Stay abreast of makeup trends, innovations, and regulatory changes in SEA & India to inform marketing plans.
7. Develop and manage the marketing calendar, ensuring alignment with brand strategy and KPIs.
8. Lead the planning and execution of comprehensive marketing strategies for SEA & India.
9. Manage the brand’s marketing budget, ensuring responsible spending and achievement of ROI targets.
10. Collaborate with commercial, retail, and education teams to optimize brand presence with retail partners.
11. Lead or participate in special projects, ensuring brand cohesiveness and effective execution.
12. Oversee the design and execution of consumer events, ensuring consistency with brand guidelines.
13. Define pricing strategies for new launches and review annual price adjustments.
14. Lead product launch forecasting and collaborate with planning and retail teams to maintain optimal stock levels.
15. Measure and analyze the effectiveness of marketing campaigns and provide insights for continuous improvement.

1. 8 to 10 years' experience in a brand or marketing role, preferably in the beauty industry.
2. Experience in Southeast Asia and India markets.
3. Strategic thinker and brand builder.
4. Team player with the ability to inspire and collaborate cross-functionally.
5. Ability to work in a fast-paced environment and manage multiple priorities.
6. Strong organizational skills with keen attention to detail.
7. Strong business acumen and analytical skills.
8. Good interpersonal skills with a high level of integrity.
9. Flexible with a can-do attitude and ability to work with ambiguity.
10. Ability to effectively present ideas to senior management.

1. Strategic brand management
2. Cross-functional collaboration
3. Consumer engagement
4. Market analysis
5. Budget management
6. Project management
7. Effective communication
8. Leadership
9. Problem-solving
10. Analytical skills

A minimum of 10 years of experience in brand or marketing roles, with a focus on the beauty industry and markets in Southeast Asia and India.

The position offers a comprehensive benefits package, including health insurance, retirement plans, and opportunities for professional development within the LVMH group.

Kendo fosters a culture of innovation, inclusivity, and collaboration. The company values creativity and entrepreneurial spirit, encouraging employees to push boundaries and redefine industry standards. As part of the LVMH family, Kendo offers a supportive and dynamic work environment where diverse talents can thrive and contribute to the brand's success.