Kendo Brand and Marketing Manager

Singapore • Singapore

Friday, February 13, 2026

Kendo, a dynamic force in the beauty industry, is renowned for its innovative approach to brand creation and marketing. As part of the LVMH group, Kendo benefits from the conglomerate's extensive resources while maintaining a nimble and entrepreneurial spirit. The company is responsible for iconic brands such as Fenty Beauty by Rihanna, KVD Vegan Beauty, and Ole Henriksen, offering a vibrant and creative work environment.

1. Develop and implement brand positioning, messaging, and consumer engagement strategies for the SEA & India region.
2. Lead the planning and execution of 360° marketing initiatives, managing the marketing calendar and budget.
3. Collaborate with commercial, retail, and education teams to optimize brand performance and market share.
4. Oversee in-store visual merchandising and lead special projects and consumer events.
5. Partner with PR and social media teams to ensure alignment with brand objectives.
6. Analyze market trends and consumer behavior to inform marketing plans and identify opportunities.
7. Define pricing strategies for new launches and review annual price adjustments.
8. Measure and analyze the effectiveness of marketing campaigns, providing insights for continuous improvement.

1. 8 to 10 years of experience in a Brand or Marketing role, preferably within the beauty industry.
2. Proven track record in the Southeast Asia and India markets.
3. Strong strategic thinking and brand-building capabilities.
4. Excellent organizational skills and attention to detail.

1. Strong business acumen and analytical skills.
2. Ability to work in a fast-paced environment and manage multiple priorities.
3. Excellent interpersonal and communication skills.
4. Proficiency in deploying ideas effectively and presenting to senior management.

Minimum 5 years of experience in brand or marketing roles, with a focus on the beauty industry and the Southeast Asia and India markets.

Kendo offers a hybrid working model, fostering a collaborative and creative team culture. Employees are encouraged to mentor and support one another, promoting a high-performance work environment.

Kendo thrives on a collaborative, entrepreneurial, and creative team culture. The company values strong cross-functional relationships and encourages a 'can do' attitude, reflecting its name. Employees are empowered to innovate and contribute to the brand's success.